Area Sales Manager at Safisha-Sundries Bargain Ltd

We are seeking an experienced and results-driven Area Sales Manager to lead our sales. The ideal candidate will have a proven track record in FMCG sales, excellent leadership skills, and a deep understanding of the Kenyan market.

Responsibilities

• Sales Strategy Development: Develop and implement effective sales strategies to achieve sales targets and grow market share in the assigned area.
• Team Leadership: Manage and lead a team of sales representatives, providing coaching, training, and support to enhance performance and achieve goals.
• Market Analysis: Conduct market research to identify trends, competitor activities, and customer preferences. Use insights to adjust strategies and improve performance.
• Customer Relationship Management: Build and maintain strong relationships with key customers, distributors, and retailers to enhance brand visibility and sales.
• Sales Reporting: Monitor and report on sales performance metrics, providing insights and recommendations to senior management.
• Budget Management: Oversee the sales budget for the region, ensuring effective allocation and utilization of resources.
• Cross-Functional Collaboration: Work closely with marketing, supply chain, and other departments to ensure alignment and support for sales initiatives

Qualifications

•  Bachelor’s degree in Business Administration, Marketing, or a related field.
• 5+ years of experience in sales management, preferably in the FMCG sector.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data and make informed decisions.
• Proficient in Microsoft Office and CRM software.