Assistant Brand Manager, Brand Sponsorships & Activations at KCB Bank Kenya

KEY RESPONSIBILITIES

• Support the execution of sponsorship and brand activation programmes  aligned with the KCB Brand Strategy including KCB’s Motorsports, Golf, and Athletics.
• Develop creative activation concepts and integrated campaign plans that bring sports sponsorships platforms to life across experiential and customer engagement channels.
• Design relevant and memorable customer experiences, including fan engagement, product showcases, market activations and other experiential initiatives.
• Partner with business, product, sales and customer teams to commercialise sponsorships and activations.
• Collaborate with media, public relations, digital, content and creative teams to amplify sponsorship properties and activations
• Monitor and evaluate sponsorship and activation performance using agreed brand, customer, commercial, media and engagement indicators, and translate results into actionable insights and recommendations.
• Manage approved budgets and essential programme governance requirements, including expenditure tracking, supplier coordination, approvals and the necessary Procurement and Finance processes.
• Identify relevant market opportunities, strategic partnerships and engagement platforms that can strengthen KCB’s brand visibility, relevance and customer connection.
• Prepare comprehensive post-activation reports, including performance results, customer feedback, commercial outcomes, key insights and recommendations for future improvement.
• Maintain accurate administrative records, including contracts, approvals, purchase orders, invoices, activation schedules and performance reports.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Experience

Total Minimum No of Years’ Experience Required

• 3 Years

Detail Min No of Years Need Type5

• Marketing, Brand Management or Communications 3 RQ
• Sponsorships, Event Management and Brand Activations 3 RQ
• Budget Tracking and Reconciliation 2 ES
• Reporting and Stakeholder Engagement 2 ES

Academic & Professional

Particulars Detail Specific  Field or Qualification

Education

• Bachelor’s degree
• Any relevant degree. RQ

Professional Qualifications

• CIM AA