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  • Posted: Jun 30, 2021
    Deadline: Not specified
  • The Kenya Revenue Authority (KRA) was established by an Act of Parliament, Chapter 469 of the laws of Kenya , which became effective on 1st July 1995 . The Authority is charged with the responsibility of collecting revenue on behalf of the Government of Kenya. A Board of Directors, consisting of both public and private sector experts, makes policy decisio...
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    Assistant Manager - Marketing

    Job summary:

    This role is responsible for implementing marketing strategies to drive business growth in line with KESRA goals.

    Key responsibilities:

    • Analyze/forecast trends and develop innovative strategies to enhance brand position and grow brand awareness levels.
    • To develop and implement marketing in line with the strategic objectives of the School and support.
    • Coordinate all publicity efforts for the School.
    • Conduct market research, product development, and students’/participants’ enrolment.
    • Develop simple and complex advertising strategies for the School/all products, and monitor impact.
    • Set and drive digital marketing strategies through the various tools for the School, and establish a strong client relationship on these platforms to enrich customer service.
    • Plan, implement, monitor and evaluate online media campaigns (innovative and effective).
    • Coordinate execution of SEO/SEM, analytics, social media management.
    • Develop strategies to create new relationship and partnerships with relevant stakeholders and ensure that existing collaborations are actively engaged.
    • Set KPI’s and measure ROI for marketing activities undertaken.
    • Oversee daily operations/coordination and supervision of the Unit
    • Prepare and manage marketing budgets.

    Academic and Professional qualifications

    • Bachelor’s Degree in Marketing, Business Administration or Commerce.
    • Membership to a relevant professional body e.g. MSK

    Relevant work experience required

    • Minimum of five years’ experience in a similar role.

    Skills required

    • Knowledge of the market trends, competitors in the market and future outlook.
    • Expert in marketing and ability to implement new and innovative marketing strategies
    • Proficiency in data management and analytical skills.
    • Social media strategist
    • Interpersonal and cross-functional skills

    Method of Application

    Interested and qualified? Go to Kenya Revenue Authority (KRA) on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

    View All Vacancies at Kenya Revenue Authority (KRA) Back To Home
Average Salary at Kenya Revenue Authority (KRA)
KSh 73K from 53 employees

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