Bathroom & Kitchen Sanitary Product Sales Manager at Twyford Tile

Role Purpose

• The Light Cargo Sales Manager – will be responsible for leading, managing, and expanding sanitary ware sales operations focused on light cargo shipments.

Key Duties & Responsibilities

Sales Leadership & Team Management

• Lead and manage the light cargo sanitary ware sales team to achieve and exceed regional sales targets.
• Set clear KPIs, sales objectives, and performance expectations for team members.
• Provide ongoing coaching, mentoring, and performance feedback.
• Foster a collaborative, results-driven, and professional sales culture.

Market Research & Business Development

• Conduct in-depth market research to identify new business opportunities and growth markets.
• Monitor competitor activities, pricing strategies, and product offerings.
• Identify underserved markets and propose practical market entry and expansion strategies.

Sales Strategy & Policy Development

• Collaborate with senior management to develop and implement sales strategies, policies, and procedures.
• Recommend pricing models, promotional activities, and incentive schemes to improve profitability.
• Develop annual and quarterly sales plans aligned with company growth objectives.

Operations & Logistics Coordination

• Work closely with logistics and operations teams to ensure timely, efficient, and cost-effective light cargo deliveries.
• Monitor cargo movements and delivery performance, addressing issues proactively.
• Ensure compliance with shipping, customs, and regulatory requirements across African markets.

Training & Capability Development

• Organize regular product, technical, and customer service training for the sales team.
• Introduce effective sales techniques and negotiation strategies to improve conversion rates.

Reporting & Performance Monitoring

• Conduct a minimum of two structured departmental meetings per month to review performance and opportunities.
• Prepare and submit regular sales reports, forecasts, and market intelligence to senior management.
• Track individual and team KPIs to ensure alignment with company targets.

Compliance & Company Standards

• Ensure full adherence to company policies, procedures, and ethical standards.
• Maintain professionalism and compliance in all client engagements and commercial transactions.

Education, Skills & Experience Requirements

Education

• Bachelor’s degree in Business Administration, Sales & Marketing, Logistics, Supply Chain Management, or a related field.
• Additional training in sales leadership, logistics, or international trade is an advantage.

Experience

• Minimum 5 years’ proven experience in cargo sales, logistics, transportation, or distribution management.
• Experience within sanitary ware, building materials, FMCG, or related industries is preferred.
• Demonstrated experience managing multi-country or regional sales operations.
• Strong track record of meeting or exceeding sales targets.

Key Skills

• Strong leadership and people management skills
• Commercial and analytical mindset
• Excellent communication and negotiation abilities
• Ability to work effectively across diverse African markets
• Willingness to travel within the region as required