Brand Manager, Content at KCB Bank Kenya

This role is responsible for developing and executing online content strategy for all aspects of KCB online, ensuring the Bank’s Portals, Social Media Assets Blog and App have current, sharable, and interesting content to drive brand equity and business objectives of trial, conversion & usage.

 Key Responsibilities

• Plan, produce, publish, and distribute content on all KCB’s online assets and beyond to reach the bank’s various customer segments.
• Collaborate across bank functions and Partners to deliver the implementation of the editorial and engagement calendar for the bank’s portals, social media platforms, blog, and app to meet the business objectives at the lowest possible cost.
• Collaborate with internal teams and the Digital Agency, particularly the community managers, to generate and maintain an always-on engagement calendar as well as deliver content plans that are well integrated to support Brand and Product campaigns.
• Develop editorial and messaging governance and workflows so content is delivered consistently and in line with our brand voice, style, and tone.
• Ensure the bank KCB’s presence remains unique and strong on social media platforms driving high engagement and traffic through an always-on engagement plan in-line with the content strategy.
• Network with business functions to identify opportunities for new content to engage different customer audiences.
• Manage KCB’s website and portal development all bank assets are up to date with the latest content and perform optimally.
• Collaborate with business teams to ensure that all bank portals are always updated with the latest content and assets optimized to support ongoing campaigns.
• Content audit to ensure no outdated content or dead links, fix links that don't work and pictures that aren't appearing properly.
• Ensure web-based information is archived for future needs and reference.
• Track and report on all website and content metrics including SEO, traffic, UX, etc., and propose improvements.
• Keep current with emerging web content trends through relevant blogs, sites, and events.

The Person

For the above position, the successful applicant should have the following:

• University Degree from a recognized institution.
• At least 4 years’ experience in Content Creation and Management, with at least 3 years of experience in Digital Marketing, Content Management Systems, and Website Management.