Brand Strategist & PR Lead Responsibilities at Peoplelink Consultants Ltd

Responsibilities

• Define brand positioning, value propositions, and messaging through brand audits and SWOT analysis.
• Execute PR strategies, press releases, and media outreach to foster positive public perception.
• Maintain brand consistency and visual identity across digital marketing, social media, and advertising platforms.
• Build and manage relationships with journalists, influencers, and internal stakeholders.
• Develop and implement crisis management plans to mitigate reputational risks and negative publicity.
• Collaborate with creative teams to produce brand assets, campaigns, and events.
• Analyze consumer trends and competitor strategies to refine market positioning.

REQUIREMENTS

• Hold a Bachelor's Degree in Marketing, Communications, PR, or Business.
• Demonstrate proven experience in branding, marketing, or public relations.
• Utilize exceptional writing, editing, and storytelling skills.
• Apply analytical thinking to interpret data and guide strategic decision-making.
• Showcase strong leadership and project management skills while working across departments.
• Operate with proficiency in social media platforms, analytics tools, and content management systems.