Business Development Manager, Affinity at Liberty Life

Job Summary

The role holder will be responsible for the development, growth and management of insurance sales strategy through affinity channels.

Key Responsibilities

• Contribute significantly to the development of the sales budget and marketing strategies for the affinity channel, ensuring strict alignment with overall corporate targets.
• Optimize the performance of affinity client accounts, scrutinizing profits, claim ratios, and adherence to service standards.
• Steer the strategic planning for Affinity channel expansion and growth, specifically encompassing product/program enhancements and the launch of new channels for business acquisition.
• Cultivate and nurture key relationships with affinity partners to maximize business return, profitability, and client retention.
• Lead and empower Affinity Channel Business Development Executives and Officers, ensuring they surpass established targets and operate within defined standards.
• Audit and enforce the implementation of sales strategies and policies to guarantee the timely and complete achievement of targets.
• Assist in handling compliance reporting issues to ensure that affinity channels are carried out in line with statutory and regulatory requirements
• Offer necessary support to Affinity channel sales team to ensure that they carry out their duties in line with set standards and procedures
• Participate in securing new business opportunities by identifying and pursuing potential affinity channels
• Set accurate and competitive quotations for insurance business and ensure they are delivered promptly to potential clients
• Ensure prompt follow-up on insurance renewals to ensure that the retention proportions are achieved in line with set standards

Qualifications

• Bachelor’s Degree in a business-related field
• Professional qualification in Insurance (ACII, FLMI or AIIK) Experience
• At least 8 years’ experience in insurance two of which should be in a supervisory position with a focus on sales and distribution

Experience

• Experience in managing Affinity Channels

Competencies

• Sales and Marketing skills
• In depth understanding of insurance operations and concepts
• Knowledge of insurance regulatory requirements
• Stakeholder management
• Insurance product knowledge
• Knowledge of Affinity channels operational processes and procedures