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Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
Reports To: Divisional Sales Manager
About Us
At Diageo, we do Sales differently. We’re the leading beverage alcohol company in every region of the world, boasting internationally-recognized brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker. And this is your opportunity to create new ways to share and celebrate our truly iconic products across the globe.
We offer a perfect blend of local and global roles, covering everything from digital to customer service, our immersive store experiences to international operations. Wherever you are, you’ll need to be able to forge lasting relationships, bring commitment and energy to improve our performance, and a genuine entrepreneurial spirit in tune with our company’s proud legacy.
At Diageo, character is everything. So if you share our sense of adventure, you’ll have the chance to learn a huge range of skills and fields, and build an exceptional career with us.
Context/Scope:
EABL operates within a multi-cultural, multinational, multi-currency environment. EABL comprises four business units: KBL, EAML and UBL. KBL is further categorized into Demand and Supply. The Supply business is involved in production of beer and spirits. The Demand business is involved in marketing and selling the product to consumers.
This role is located within the Demand Sales business. The Business Development Manager role will be critical to the overall KBL short, medium- & long-term strategy in developing and driving our Premiumization agenda and operational excellence within strategic retail outlets and distributors.
The job holder works closely with the Area Business Development Managers, Reserve Account Managers (RAM), Business Development Managers (Key Strategic Outlets) BDM (KSOs), Head of Reserve and Key Accounts, CPM (Nairobi), DSMs, Shopper Managers
Dimensions
Financial:
Management of the Sales teams and sales tools to assure return on EABL’s investment through volume and NSV growth.
Market Complexity:
KBL demand has 96% volume share of beer market and 52% volume share for Spirits. KBL demand is the No.1 FMCG Company in Kenya and also markets UDV brands. KBL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Kenyan alcohol market is key to KBL delivery of both volume growth and market share.
Market situation is changing rapidly due to the economic situation, declining disposable incomes, County Government legislation on Alcohol and opening up of the economic trading blocks allowing in flow of products from other markets. Consumers are becoming more sophisticated in the choice of drinks offered in the market. This requires proactive selling to maximize company market share and value share. Trade is evolving and being more sophisticated especially at retail level.
Leadership Responsibilities:
Win through Execution
Inspire through Purpose
Shape the Future
Invest in Talent
Purpose of Role:
To ensure that the Divisional Strategic accounts are supported with Robust partnerships, Routines and processes are understood, that outlets and teams are trained to use the systems and that business processes and working practices across the division and distributorships are in line with Diageo Way of World-Class Selling and Code of Business Conduct.
Top Accountabilities
Qualifications and Experience Required:
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
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