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  • Posted: Aug 15, 2025
    Deadline: Not specified
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    Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
    Read more about this company

     

    Business Development Manager, Reserve Outlets

    Purpose of Role

    To ensure that the Divisional Strategic accounts are supported with Robust partnerships, Routines and processes are understood, that outlets and teams are trained to use the systems and that business processes and working practices across the division and distributorships are in line with Diageo Way of World-Class Selling and Code of Business Conduct.

    Role Responsibilities

    • Identifying prospective opportunities at omni channel (On-trade, Off-trade and E-commerce) for customers and consumers.
    • Develop and implement Strategic and innovative Ideas to help Outsmart and Outperform competition in the segment.
    • Lead implementation and brilliant execution of all cycle plans activation Plans by guiding the Premium Trade Executives
    • Trade development: Develop all accounts within scope.
    • Develop and maintain an in depth understanding of the Channel and ensure all plans are aligned to the current trends to help meet the diverse and changing consumer/shopper needs.
    • Ensure all Plans and new opportunities meet the financial requirements and healthy ROI
    • Cross Functional Engagement with various stakeholders (Brand Marketing, Customer marketing, Reserve team, Finance team, Area Business Development managers and Brand Protection teams) to help foster growth of Diageo brands.
    • Project Management: Develop and handle all Joined up Customer Plans (JUCPs) between Diageo and Customers to ensure they deliver a win-win-win for Diageo, Customer and Consumers. Ensure Alignment with various stakeholders.
    • People Management: To coach, guide and manage a team Reserve Account Managers and Premium Trade Executives to deliver business ambition
    • Champion the Premium and luxury agenda across key Cross functional teams to help deliver value and growth for Diageo.
    • Supervising consumer trends and competitor activities in the Channel to ensure Diageo always wins.

    Qualifications and Experience Required

    • A business-related degree or equivalent.
    • 2 years’ experience in analytics or sales role
    • Strong attention to detail.
    • Ability to follow defined business processes.
    • Ability to manage and monitor data quality.
    • Excellent interpersonal skills including the ability to influence.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Diageo on diageo.wd3.myworkdayjobs.com to apply

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Average Salary at Diageo
KSh 217K from 5 employees
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