Business Development Manager at United States International University - USIU Africa

Job summary:

The position holder is responsible for driving the growth and profitability of the short courses offered by the University. This role involves developing and implementing strategic initiatives to attract new clients, expand the customer base, and increase revenue through effective relationships and marketing efforts.

Key Responsibilities/Tasks/Duties:

Market Research and Analysis:

• Conduct market research to identify trends, competitor offerings, and potential areas for growth in the non-credit courses market.
• Analyze customer needs and preferences to tailor short course offerings accordingly.
• Prepare materials for marketing and presenting executive courses to clients.

Strategic Planning:

• Develop and implement a comprehensive business development strategy for executive courses.
• Set clear objectives and key performance indicators (KPIs) to measure the success of the strategy.

Client Acquisition:

• Identify and pursue new business opportunities through lead generation, networking, and relationship building.
• Build and maintain relationships with corporate clients, educational institutions, and individual learners.

Marketing and Promotion:

• Develop and oversee marketing campaigns to promote executive courses.
• Utilize digital marketing, social media, and other channels to reach target audiences.

Partnership Development:

• Identify and establish partnerships with relevant organizations, industry associations, and influencers to enhance the visibility of executive courses.

Customer Feedback and Improvement:

• Gather customer feedback to continuously improve the quality and relevance of executive courses.
• Monitor customer satisfaction and address any concerns or issues promptly.

Budget Management:

• Develop and manage the budget for business development activities of the Center for Executive Education.
• Ensure cost-effective strategies and optimal resource allocation.

Reporting and Analysis:

• Prepare regular reports on business development activities and key metrics.
• Analyze data to identify areas for improvement and optimization.

Minimum Qualifications /Educational/Professional Experience:

• Master’s Degree in Business, Communication or Related
• Undergraduate degree in social sciences
• Minimum 3 years (recent) working in a corporate or not-for-profit organization implementing Business Development Initiatives.
• Proficiency in computer applications
• Demonstrate leadership skills

Competencies & Skills;

• Must be adept at problem-solving, including being able to identify issues and resolve programs in a timely manner
• Must possess strong interpersonal skills
• Must be able to communicate clearly, both written and verbally.
• Must be able to effectively read and interpret information, present numerical data in a resourceful manner, and skillfully gather and analyze information
• Must be able to prioritize and plan work activities so as to use time efficiently
• Must be organized, accurate, thorough, and able to monitor work for quality.
• Must be dependable, and able to follow instructions.
• Must exhibit high ethical standards
• Must be able to improve performance through management feedback