Business Solutions Executive at Capital FM Kenya

Key Responsibilities:
Sales & Revenue Generation:

• Identify and pursue new business opportunities to grow the client base.
• Achieve monthly/quarterly sales targets for events, airtime, sponsorships, and digital ad inventory.
• Develop and present client-specific proposals and multimedia advertising packages.
• Develop and execute strategic sales plans to expand client base and retain existing accounts.
• Identify upsell/cross-sell opportunities for integrated multimedia campaigns.

Client Relationship Management:

• Build and maintain strong, trust-based relationships with advertisers, agencies, and partners.
• Act as the primary liaison between Capital Group and the client throughout the sales cycle.
• Ensure high levels of client satisfaction through regular proactive engagements and by addressing client feedback whilst collaborating with internal teams to deliver solutions.

Campaign Planning, Execution & Coordination:

• Collaborate with Events, Marketing, Creative, and Production teams to develop integrated campaigns.
• Prepare clear campaign briefs, follow up on execution, and track performance metrics.
• Ensure timely delivery of advertising content across radio, digital, and events. Coordinate with Traffic, Production, and
  Digital teams to ensure advertising content is delivered and executed as per client agreements.
• Serve as the liaison between clients and internal stakeholders to resolve ad placement issues.

Monitoring, Reporting & Forecasting:

• Monitor campaign timelines and proactively address scheduling conflicts or delays with internal teams.
• Maintain accurate sales pipelines and provide weekly/monthly revenue forecasts.
• Log all client interactions, opportunities, and progress in availed CRM tools.
• Provide clients with performance reports and ROI analysis for campaigns.

Collections Support:

• Follow up with clients on invoicing and collections in collaboration with Finance.
• Help resolve billing queries and support overall credit control efforts.
• Ensure collections within the agreed timelines for all sales orders.

Market Awareness:

• Stay current with industry trends, competitor offerings, and client business developments.
• Monitor competitor activities and industry trends to identify new revenue streams.
• Provide required feedback to Commercial Manager on emerging opportunities or threats.

Required Qualifications, Experience & Skills:

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• 3 to 5 years experience in media sales, advertising, or account management.
• Strong understanding of integrated marketing, digital advertising, and media planning.
• Excellent communication, presentation, and relationship management skills.
• Proficiency in CRM and proposal tools.
• Strong sales acumen with the ability to close deals and build client relationships.
• Deep understanding of media sales, advertising principles, and digital platforms.
• Ability to create persuasive proposals and pitch integrated media solutions.
• Excellent interpersonal and communication skills—both verbal and written.
• Highly self-motivated with strong time management and organizational ability.
• Proficiency in CRM tools and Microsoft Office Suite.
• Collaborative spirit and ability to work with cross-functional teams.

Essential Competencies:

• Sales & Negotiation Skills to close deals and drive revenue across media platforms.
• Client Relationship Management with a focus on trust, retention, and satisfaction.
• Media & Advertising Knowledge to craft integrated campaign solutions.
• Communication & Presentation for pitching proposals and managing client interactions.
• Coordination & Follow-through to ensure seamless campaign execution across teams.
• Time Management & Organization to handle multiple accounts and deadlines effectively.
• Analytical Thinking to track performance and provide actionable insights