Channel Execution Manager at The Coca-Cola Company

Position Overview

This role supports the Franchise Unit Leader, in developing our channel commercial execution growth pillars.

Job Summary

• Develop a Commercial Leadership strategy for the Islands Mid-Africa Cluster in line with Strategy Business Plan and Franchise Development Plan (FDP) imperatives to maximize profitability anchored on Occasions, Brands, Packs, Pricing and Channels. Ensure this strategy takes into account Business Unit and Bottler stakeholder by alignment throughout the process and inspiring system passion for the co-created strategic direction. Ensure that a value-based dialogue permeates the cluster thereby to achieve its Revenue, volume and PBT objectives.
• Developing and deploying a framework for Bottler Commercial capability assessment and training interventions aimed at ensuring that the Bottler Commercial Capability in optimized to achieve the franchise business objectives
• Driving RED & SFE ensuring the integrity of the process, analysis and development of actionable insights for the Country teams to execute
• Performance management on the winning score card, ensuring that the business is empowered with the right information to improve on numeric and weighted distribution, while reducing the OOS position across the top 10 SKU’s in the business
• Importing commercial best practices from Group and Corporate that are applicable to the franchise and implementing the same with Bottling partners
• Sharing best practices with Bottlers and associates in the franchise
• Cluster lead on RGM implementation identifying market realities and opportunity areas for the business to explore. Develop action plans for identified opportunities, and monitor progress on to ensure effective execution.

Key Duties & Responsibilities

• Responsible to drive cold space expansion across the franchise in line with the strategic priority to double the bet.
• Lead the evolution of the Franchise’s Commercial processes (eg : RED, SFA, Alternate RTM) as we evolve to a consumer-centric organization.
• Metrics Management : Custodian of all channel metrics Responsible to manage commercial metrics dashboards. This role will also provide commercial analysis and reports. Build right systems and routines to collate and publish reports for the team.
• Responsible for driving the OU Execution Cup – monthly reporting and tracking of progress, collation of quarterly results, for specific channel.
• Project management of various channel initiatives

Required Experience

• 5-7 years business experience
• At least 5 years relevant commercial experience.
• Good knowledge of category management principles
• Strong knowledge of OBPPC and relevant analytical tools e.g. conjoint.
• Strong Financial acumen understanding System Economics, Value Chains and Financial Modeling.
• Bachelor’s Degree (MBA Preferred)

Skills

Sales Training Programs; Account Strategies; Business Planning; Business Strategies; Sales and Account Management

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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