Chief Marketing Officer at Flexi-Personnel

JOB PURPOSE

• The Chief Marketing Officer will be responsible for overseeing all marketing initiatives across the portfolio, including digital marketing, brand management, PR, and customer relationship management. The role involves developing and executing strategic marketing plans, managing marketing budgets, and driving revenue growth. You will collaborate with the executive team to align marketing strategies with business goals and ensure a strong brand presence in the market.

KEY DUTIES AND RESPONSIBILITIES

• Provide leadership for marketing initiatives including public relations, digital marketing, brand management, graphics design, internal & external communications, marketing strategy development, budgeting, and customer relationship management.
• Collaborate with the team to develop and execute a marketing strategy aimed at increasing bookings, occupancy, and brand awareness in line with target customer profiles.
• Lead the marketing team in developing financial objectives consistent with the company's mission, including sourcing new markets to enhance revenue.
• Collect and action guest preferences, improve customer satisfaction levels, and build a loyal clientele base.
• Identify opportunities for new product development and collaborate on business plans for portfolio expansion.
• Translate organizational strategy into actionable goals, support goal setting, and annual operating plans.
• Foster an inclusive culture, ensure team training and development, and collaborate on succession planning.
• Represent the company at marketing functions and trade exhibitions, participate in CSR programs related to charity and the environment

Periodic Business Reports, Meetings & Communication

• Chair marketing department meetings with clear agendas and action points and reports
• Ensure that the marketing reports are prepared accurately and updated
• Ensure that Board reports are accurately prepared
• Ensures timely preparation of Weekly, YTD marketing milestones
•  Prepare and participate in quarterly business reviews and communicate effectively within the organization.

EDUCATION QUALIFICATIONS, EXPERIENCE, SKILLS, AND TRAITS

• A Master’s degree in Marketing, Business Administration, or related field is desirable.
• Proven experience as a Chief Marketing Officer or a similar senior marketing role
• Strong leadership, strategic planning and ability to work under pressure.
• Experience in digital marketing, PR, brand management, and customer relationship management.
• Financial acumen and experience managing marketing budgets.
• Knowledge of market research and customer segmentation strategies.
• Experience in the tourism or hospitality industry.
• Excellent communication, presentation, and negotiation abilities.
• Analytical mindset with a focus on data-driven decision-making.
• Ability to collaborate effectively with cross-functional teams.