Client Growth Manager at Workforce Africa

Responsibilities

• Direct Marketing: Bring fresh ideas on how to engage clients when having 1 on 1’s and how to close out a lead. Being out in the field often helps the branches meet their targets.
• Work closely with our In-branch teams to develop strategies and tactics that generate branch awareness and effectively market our product to drive traffic to our branches and website.
• Stakeholder Management: Manage HR relationships to enhance the company's reputation. Cultivate relationships with key stakeholders and vendors on behalf of the organization
• Strategic Planning: Develop and implement strategic marketing plans aligned with the company's business objectives and growth targets.
• Traditional Marketing: Develop and execute traditional marketing campaigns to reach a diverse audience and maximize brand exposure. Develop compelling messaging and positioning to drive product adoption.
• Oversee the development of marketing material and content, ensuring brand consistency, quality, and best value for money.
• Market Research: Conduct market research to identify trends, competitive landscape, and customer preferences. Analyse client behavior and campaign performance to optimize email and SMS campaigns
• Team Leadership: Build, mentor, and lead a high-performing marketing team that grows the business.
• Budget Management: Develop and manage the marketing budget efficiently, and always negotiate for the best price