Commercial Director at Fanisi HR Solutions

Key Duties and Responsibilities

• Develop and implement sales and marketing strategies that drive brand growth, revenue, and market share, across both B2C and B2B channels.
• Drive revenue growth, negotiate terms, and provide solutions to enhance growth.
• Manage budgets and lead high-performing teams for effective execution.
• Lead a team to meet sales targets and improve customer acquisition rates.
• Utilize data-driven decision-making, including setting and tracking key metrics.
• Work with CRM tools and digital channels, including e-commerce and omni-channel methodologies.
• Build, lead, and motivate a highly skilled and tightly knit sales and marketing team.
• Oversee market intelligence, research, trends, and competitor analysis.
• Establish and nurture relationships with key partners, suppliers, and distributors.
• Continuously identify opportunities for growth and innovation.
• Enhance customer engagement, retention, and satisfaction in-store and online.

Required Specifications

• Mandatory- Background in FMCG or physical retail.
• Experience in omni-channel environments, digital channels, and e-commerce.
• Strong understanding of CRM tools and data measurement.
• Passion for data-driven decision-making
• Excellent leadership, communication, and presentation skills