Consumer Activation Lead at Kenafric Industries

Job Summary:

• Plan, coordinate, and execute all consumer-facing activations that bring the brand experience to life - including on-ground events, sampling programs, and experiential marketing. Ensure alignment with brand strategy, seamless execution, and measurable results.

Key Responsibilities:

• Plan & execute activations, events, and sampling across all brands in line with marketing goals.
• Collaborate with creative agencies to turn campaign ideas into engaging on-ground experiences.
• Manage promoters, vendors, and logistics for flawless execution. Develop rollout plans with clear budgets, timelines, and KPIs.
• Work with trade marketing & digital teams for integrated consumer touchpoints.
• Lead post-event evaluations - analyze participation, reach, sampling data & ROI.
• Maintain POSM & activation material inventory with accountability.
• Capture field learnings & consumer insights for continuous improvement.
• Represent marketing in planning sessions with sales, distribution & PR teams.
• Important: We never request payment during recruitment. Stay alert against fraud.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 4-6 years' experience in brand activations, experiential marketing, or events (FMCG/agency preferred).
• Proven experience managing field teams, vendors & agencies.
• Track record of delivering large-scale activations & meeting KPIs.

Key Skills:

• Strong project management & organizational skills.
• Excellent communication, interpersonal & negotiation abilities.
• Energetic, detail-oriented, and execution- driven.
• Solid grasp of event production & consumer engagement trends.
• Strong reporting & analytical capability.