Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly.
The vision of the founders and relentless hard work over 25 years has given Kenafric ...
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Plan, coordinate, and execute all consumer-facing activations that bring the brand experience to life - including on-ground events, sampling programs, and experiential marketing. Ensure alignment with brand strategy, seamless execution, and measurable results.
Key Responsibilities:
Plan & execute activations, events, and sampling across all brands in line with marketing goals.
Collaborate with creative agencies to turn campaign ideas into engaging on-ground experiences.
Manage promoters, vendors, and logistics for flawless execution. Develop rollout plans with clear budgets, timelines, and KPIs.
Work with trade marketing & digital teams for integrated consumer touchpoints.
Lead post-event evaluations - analyze participation, reach, sampling data & ROI.
Maintain POSM & activation material inventory with accountability.
Capture field learnings & consumer insights for continuous improvement.
Represent marketing in planning sessions with sales, distribution & PR teams.
Important: We never request payment during recruitment. Stay alert against fraud.
Qualifications:
Bachelor's degree in Marketing, Business, or related field.
4-6 years' experience in brand activations, experiential marketing, or events (FMCG/agency preferred).
Proven experience managing field teams, vendors & agencies.
Track record of delivering large-scale activations & meeting KPIs.
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