Continental Marketing Specialist at Fairtrade International

About The Job

To develop and implement marketing plans, execute projects and initiatives across the Fairtrade network that supports the broader short and long-term commercial strategy as well as overall corporate strategy. To ensure that the Fairtrade brand remains relevant to the target market and all brand/product initiatives support the Fairtrade brand promise.

Key Duties And Responsibilities

• Brand and Consumer Marketing
  • Develop and implement an integrated marketing & communication plans to deliver desired producer impact
  • Responsible for elements of consumer marketing and Fairtrade brand administration, including brand strategy, consumer and trade promotions, product development, pricing, advertising, packaging development, financial analysis and budget management
  • Champion Social & Behaviour change initiative in the South markets
  • Identify and analyse product performance information, anticipate problems and contingency plans to ensure portfolio success
  • Manage marketing and customer-driven programs including annual planning, brand presentations, overall shopper marketing insights and category guidelines.
  • Aligned with the commercial strategy, execute a commodity exchange platform to support market access initiatives.
  • In liaison with the External Communication and PR Coordinator and adherence with Fairtrade branding guideline, develop, design, produce and manage promotional materials in an efficient manner.
• Stakeholder Management
  • Strategic management of key stakeholders’ relationships like NFOs, buyers, government agencies and donors across the globe.
  • Through the programme and commercial teams, ensure producer involvement in marketing strategy development and execution
  • Represent Fairtrade Africa at buyer meetings within the Fairtrade network, attending relevant conferences and meetings as required.
  • In collaboration with the External Communication & PR Co-ordinator, provide National Fairtrade Organization’s with key information, sharing key achievements and success stories to communicate FTA’s impact.
  • Manage any third-party agency on a-needs-basis.
  • Support the Commercial Director by participating in strategic advocacy and technical working groups
  • Know the ethical and legal compliance responsibilities of the position, raise questions and concerns when faced with an ethical or compliance issue, apply integrity in all aspects of professional conduct.
• Product Innovation
  • Responsible for consumer and market research in collaboration with the Impact and Strategy team.
  • Develop market and products dashboards with real time data and trends for strategic
  • Use market research tools and mechanisms to lead product innovations for the producers
  • Champion product innovation working groups
• Reporting and Documentation
  • Develop and maintain monthly update reports on sales, marketing budgets, profitability and provide detailed input to be used by senior management for strategic planning
  • Actively participate in resource mobilization and market access proposal writing procedures.
  • Develop and maintain a Fairtrade product directory

Qualifications

SKILLS AND EXPERIENCE

• A Bachelor’s degree in Business Management or a related field.

Professional Qualifications

• Post-graduate qualification in marketing e.g. Chartered Institute of Marketing (CIM)
• Project Management certification will be an added advantage

Experience And Knowledge

• At least 4 years’ experience of brand management and have at least 2 years’ experience in senior management
• Understanding of market research methods and analysis
• Experience in working in a matrix organization

Skills And Competencies

• Strong communication skills
• Strong interpersonal and team player skills
• Demonstrated financial and project management skills
• Communication skills
• Leadership skills
• Strategic and analytical thinking skills;
• Problem -Solving skills
• Ability to drive change and innovation
• Aggressive, assertive and adaptable
• Business Acumen