CVM Analyst – Financial Services at Safaricom Kenya

ROLE DESCRIPTION

Reporting to the CVM Manager - Financial Services, the role will be responsible for developing, implementing & optimizing the reporting framework that will drive the insights needed to improve performance and growth of Safaricom’s Financial Service’s Cluster. You will work in a squad focused on driving CVM performance increase by utilizing advanced analytics and statistics methods and modern tools like Qlik Sense, Adobe Analytics and Oracle.

ROLE RESPONSIBILITIES

• Lead in the development of daily, weekly and monthly Customer Value Management dashboards reports.
• Calculate various CVM related KPIs and interpret results and derive actions / facilitate decision making.
• Design and lead Financial Services’ Customer Segmentation, Targeting and Profiling program (Segments, Best Buy Products, Propensity).
• Manage and ensure proper data analysis, monitoring and reporting of dormancy of the Financial Services Customers both at overall level and product level.
• Forecast and measure the impact of Financial Services ATL and BTL Campaigns, Insights and recommendations for improvement.
• Monitor statistical models to identify Subscribers propensity to buy and propensity to churn.
• Provide in-depth and regular analysis of CVM initiatives and campaigns
• Present the recommendations to senior stakeholders in a clear and concise manner, both in verbal and written formats.
• Collaborate with the GTM Squad (Growth Managers), Mini App Squad and other Commercial Squads to improve the digital channel performance and growth.

QUALIFICATIONS

• Bachelor’s Degree in either Computer Science, Business Information Technology, statistical/analytical sciences or in a relevant field
• 3+ years of experience in Statistics/Analytics.
• Expert level skillset in SQL, Data Science Models is required.
• Analytical Mind-set
• Story telling/ Connect the dots
• Advance Data Wrangling/Visualization skills
• Presentation skills
• Innovative and creative.
• Strong interpersonal and people skills.
• High flair for numbers is a must

Last Date to Apply: Feb 8, 2023