Deputy Manager, Marketing & Communications at ICEA Lion Group

Job Summary

• The Group Deputy Marketing & Communications Manager serves as the second in line to the Group Marketing & Communications to support ICEA LION’s strategic objectives through development and delivery of strategic marketing and communications initiatives. The role involves managing the wider Marketing & Communications team as well as departmental activities involving but not limited to: conceptualization, formulation, management and implementation of strategies that build affinity for the corporate and company brands and promotes sustained profitability whilst ensuring that the customer’s delight is at the core of all engagements. The role has responsibility for Marketing Operations and is a strong resource in support of Business Continuity who is tasked with engaging with various stakeholders in the business as well as providing leadership within the Marketing & Communications Department.
• Over and above the Group/Brand responsibilities, the role provides strategic marketing support to the Group’s eight businesses across Kenya (4), Uganda (3) and Tanzania (1) covering our financial products and services in the spheres of insurance, pensions, investments and trusts.
• Under the strategic guidance of the Group Head, Marketing & Communications, this role focuses on meeting the requirements of the various business strategies

Key Responsibilities

• Marketing Strategy & Campaigns
• Develop and execute marketing strategies to support product launches, business growth and customer engagement
• Plan and manage multi-channel campaigns (digital, print, events, PR) tailored to identified audiences
• Conduct market research and competitor analysis to identify trends and opportunities
• Brand Management
• Maintain consistent brand messaging across all platforms and materials
• Oversee the development of marketing collateral including brochures, presentations, videos and reports
• Digital Marketing & Content
• Manage digital marketing initiatives including website, email marketing, SEO/SEM and social media
• Create and oversee the content calendar, ensuring high-quality and compliant content that resonates with key audiences
• Stakeholder Engagement
• Collaborate with Group and Company teams, including BD, product, legal/compliance and executive teams to align marketing and communication initiatives with business objectives
• Coordinate client and industry events, webinars and sponsorships as required to meet business objectives
• Reporting & Analytics
• Measure campaign performance and report on key KPIs including ROI, engagement and brand reach
• Recommend improvements based on data-driven insights
• Planning, Budgeting & Resource Management
• Develop strategies, initiatives and budgets to deliver on ICEA LION Group’s business strategic objectives
• Manage the marketing & communications expenditure to ensure attainment of objectives as per approved budget
• Manage project allocation and professional development of team members to deliver on strategy 
• Collaborate with relevant collaborators including the business development teams, customer experience team, digital, data & analytics, research and development and customer insights to deploy and deliver on approved initiatives.
• A senior resource to support Business Continuity who effectively engages with various stakeholders across the organization and externally.

Requirements

• A Bachelor’s Degree in Marketing/Communications or related field and over 6-8 years’ experience in a similar role in marketing & communications, preferably in a service-oriented industry
• Strong understanding of financial products and regulatory environments
• Proven experience with digital marketing tools, CRM platforms and analytics tools
• Excellent written, verbal and presentation skills
• Ability to manage multiple projects and stakeholders in a fast-paced environment