The Digital Consumer Engagement Manager will lead the successful execution of Viya Health’s digital strategy across Kenya and Uganda, managing digital platforms, growing our online community, and driving product and service uptake. This role blends digital marketing, content strategy, community growth, and performance analytics to create seamless, impactful consumer experiences.
We're looking for a hands-on executor who understands how to translate strategy into results, and who’s ready to grow into a broader regional leadership role as we expand.
Key Responsibilities:
Digital Marketing & Campaign Management
- Lead the planning and execution of digital marketing campaigns to increase awareness, demand, and conversion for Viya Health products and services.
- Leverage digital channels including social media, SEO, email marketing, paid media, and influencer partnerships to drive reach, relevance, and revenue.
- Manage Viya’s digital platforms, including websites, WhatsApp, Facebook, Instagram, and e-commerce (WordPress + WooCommerce).
- Implement digital brand strategies that strengthen visibility, engagement, and market positioning, ensuring brand consistency across all platforms and touchpoints
Consumer Experience & Growth
- Own and optimize the end-to-end digital consumer journey, ensuring seamless navigation, engagement, and satisfaction at every stage from awareness to maintenance and advocacy.
- Partner cross-functionally to identify and remove friction points, improve UX and usability, and enhance performance across all digital touchpoints.
- Use data and behavioral insights to drive community growth, increase user retention, and maximize customer lifetime value.
- Deliver results by increasing conversion rates, growing our user base, and driving product and service uptake.
- Execute performance-driven strategies to improve consumer experience, grow revenue and optimize RO, including cost per acquisition (CPA) and return on ad spend (ROAS) and NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score)
Content Strategy & Management
- Oversee the creation of high-impact, relevant content for digital platforms, including social media, blogs, and websites.
- Collaborate with the content manager, creative teams, brand ambassadors, and partners to ensure content is effective and aligns with brand voice and strategic priorities.
- Lead effective content operations, including planning, production workflows, and publishing, using CMS tools and digital asset management systems.
- Ensure all content supports Viya’s brand positioning, behavioral objectives, and consumer engagement goals.
Data & Performance Insights
- Leverage both native (e.g. Meta Business Suite, Google Analytics) and third-party tools (e.g. HubSpot, Hootsuite, Hotjar) to track, analyze, and optimize digital performance.
- Monitor key KPIs across platforms, reach, engagement, conversion, retention, and revenue, to evaluate and improve impact.
- Translate data into actionable insights that inform strategy, enhance targeting, and drive ROI.
- Maintain a data-driven, test-and-learn approach to continuously optimize campaigns and user journeys.
- Deliver clear, concise performance reports and strategic recommendations to leadership and cross-functional teams.
Time percentages listed above are not exact. They are estimates and may change. This is also not an exhaustive list of all tasks that an incumbent is expected to perform but is instead a summary of the primary responsibilities and requirements of the job. The incumbent may be asked to perform duties not included above. VIYA HEALTH reserves the right to revise job profiles at any time based on changes to the required job responsibilities.
Requirements
Qualifications and Experience:
- Bachelor's degree in marketing, Communications, or related field.
- Minimum 5 years of experience in digital marketing, preferably in a consumer-facing or women's health environment.
- Strong technical proficiency with tools like Meta Business Suite, Google Analytics, Facebook Ads Manager, SEO platforms, WordPress, WooCommerce, and other CMS platforms.
- Hands-on experience with campaign execution, from audience segmentation to A/B testing and performance analysis.
- Proven track record in content strategy, message development, and digital storytelling.
- Experience in healthcare or digital health is a plus.
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