Digital Marketer at Excel Wise Consultants Limited

THE ROLE

• As the Digital Marketer, you will oversee all marketing functions, driving the company’s brand visibility, customer engagement, and revenue growth. You will be a strategic thinker with exceptional leadership skills and hands-on experience in both traditional and digital marketing. This role requires a visionary marketer capable of executing innovative campaigns while aligning marketing efforts with the company’s business objectives.

KEY RESPONSIBILITIES.

• Strategic Planning and Execution
• Develop and execute comprehensive marketing strategies to support business goals.
• Identify target audiences and craft tailored marketing plans to engage and convert leads.
• Monitor and adapt strategies based on market trends and competitor analysis.
• Brand Management
• Build and maintain a strong, consistent brand identity across all platforms.
• Oversee the creation of high-quality marketing materials, including brochures, presentations, and digital content.
• Strengthen brand positioning through partnerships, sponsorships, and community engagement initiatives.
• Digital and Traditional Marketing
• Lead digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Manage offline marketing activities such as events, print advertising, and public relations.
• Ensure marketing efforts are integrated and aligned across all channels.
• Lead Generation and Conversion Optimization
• Develop strategies to generate high-quality leads for the sales team.
• Optimize marketing funnels to improve conversion rates and maximize ROI.
• Collaborate with the sales team to ensure seamless lead handoff and alignment.
• Market Research and Analysis
• Conduct market research to identify opportunities, trends, and customer preferences.
• Analyze competitor activities and adjust marketing strategies accordingly.
• Use data and insights to measure campaign effectiveness and refine approaches.
• Team Leadership and Collaboration
• Lead and mentor the marketing team to achieve individual and departmental goals.
• Collaborate with cross-functional teams, including sales, product development, andcustomer service.
• Foster a culture of creativity, innovation, and accountability within the marketing team.
• Budget and Performance Management
• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Track key performance indicators (KPIs) and prepare regular reports for senior management.
• Ensure marketing initiatives deliver measurable results aligned with business objectives.

QUALIFICATIONS

• The job holder should have the following qualifications.
• Bachelor’s degree in Marketing, Business Administration or a related field.
• At least 3 years of experience in a marketing leadership role, preferably in real estate