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  • Posted: Oct 16, 2025
    Deadline: Not specified
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  • Morsan is a global powerhouse in hr consultancy, with a strong reputation built on excellent client relationships. Our specialization lies in tailoring comprehensive hr services to meet your organization's unique needs. from talent acquisition and development to performance management and hr strategy, we offer a wide range of solutions designed to elevate y...
    Read more about this company

     

    Digital Marketing Associate

    Key Responsibilities

    • Content Strategy & Development
    • Work closely with the strategy team to understand brand goals and audience insights, and develop content strategies that align with overall marketing objectives.
    • Digital Campaign Management
    • Plan and execute digital marketing campaigns across social media, search engines, and advertising platforms to increase visibility and customer engagement.
    • Market & Trend Research
    • Conduct ongoing research on digital marketing trends and competitor activities to generate fresh, data-backed content ideas and optimize performance.
    • Paid Media Optimization
    • Manage and refine paid media campaigns to maximize ROI, track key performance indicators, and meet business objectives.
    • Social Media Content Creation
    • Create, curate, and post engaging content including images, videos, reels, and stories that resonate with target audiences and maintain brand consistency.
    • Website & Banner Management
    • Design, update, and schedule promotional website banners in coordination with product launches and ongoing campaigns.
    • Website Analytics & Optimization
    • Monitor and analyze website traffic and user behavior, identify improvement opportunities, and implement strategies to enhance the user experience.
    • Multi-Channel Management
    • Oversee multiple digital platforms and marketing channels, ensuring each supports overall brand goals while experimenting with new strategies and pilots.
    • Visual & Creative Collaboration
    • Collaborate with the creative and marketing teams to develop visually appealing and impactful content for campaigns and product promotions.
    • Editing & Proofreading
    • Ensure all content is grammatically accurate, clear, and consistent with the company’s brand voice and style guidelines.
    • Compliance & Ethical Standards
    • Ensure all materials comply with copyright, privacy, and ethical content creation standards.
    • Social Media Administration
    • Manage the company’s social media profiles (Facebook, Instagram, X/Twitter, LinkedIn, etc.), ensuring consistent posting and community engagement.
    • Community Management
    • Respond to comments and messages promptly and professionally, fostering a positive brand image and maintaining active audience engagement.
    • Reporting & Insights
    • Track, analyze, and report on content performance and social media metrics, providing recommendations for improving future campaigns.
    • Continuous Learning & Innovation
    • Stay current with emerging digital tools and best practices to continuously enhance content strategies and marketing effectivenes

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Morsan HR Consulting on morsanhr.co.ke to apply

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