Director – Marketing, Corporate Affairs & Citizenship at HF Group

Overall Job Purpose

The Director – Marketing, Corporate Affairs & Citizenship will be responsible for defining the marketing & communication strategies, policies and strategic plans for the HF Group. They will drive the design, alignment and implementation of the HF Group marketing strategy, Corporate Affairs, Corporate Sustainability and Citizenship agenda to ensure execution of HF Group’s brand promise, profitability, brand strength and stakeholder relationships’ needs. To lead the marketing team to build the brand awareness and reputation, as well as measuring the return on marketing programmes investments.

Principle Accountabilities

1. Define the Group strategy for Marketing and Communication, and drive implementation of the same.
2. In liaison with the Group CEO, Managing Director HFC and in cooperation with the Divisional Directors prepare and implement marketing, communication, sustainability and shared value-creation strategies and plans.
3. Provide specialist marketing, leadership, brand & communication, alignment, and support to ensure all Group projects are executed exceptionally.
4. Manage the perception of HFC and its reputation in the market.
5. Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across the HF Group.  This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the company’s Code of Conduct.
6.  Manage and maintain relationships with strategic stakeholders: Board of Directors, Divisional Directors, regulatory authorities, key customers and service providers.
7. Develop budgets that are consistent with the financial guidelines of the company, and ensure maintenance thereof.
8. Manage the risks for Corporate Affairs, Brand & Marketing Division and ensure adherence to compliance regulations.
9. Market intelligence & research – work in cooperation with the Strategy & Business Performance.
10. Provide, manage and maintain comprehensive business status reporting with robust key performance/risk indicators.

Minimum Qualifications, Knowledge and Experience

• University Degree, preferably in a business-related field. Relevant professional and/or postgraduate qualifications are an added advantage.
• Minimum 10 years’ experience in marketing and brand management, including at least 5 years at executive level.
• Experience in high level corporate communications, medic, public and stakeholder relations.
• Experience in CSR management and or programmes and social development programmes.
• Sound understanding of statutory and regulatory requirements, corporate governance and general business operations.
• Demonstrable track record of delivering business results.

Key Competencies and Skills

• Risk Management
• Key Performance Indicators
• Effective Communication
• Brand Management
• Creativity
• Planning: Tactical, Strategic
• Written Communications
• Marketing Strategy & Positioning
• Digital Marketing Channels
• Organizational Communications