Director Tourism at Turkana County Government

REF: TUR/CPSB/033/2023/2024: DIRECTOR TOURISM, JOB GROUP “R”, 1 POST

An officer at this level will be responsible to the Deputy Director, Peace Building and Conflict Management

Duties and responsibilities will entail:-

• Network with surrounding communities and other counties and regions, as well as tourism partners to generate travel and media opportunities.
• Develop and manage a database of tourism prospects, follow up with all clients and partners, participate in trade shows and marketplaces, conducting one-on-one sales meetings with group tour operators.
• Represent Turkana County Government at approved conferences and promotional opportunities such as Tourism Conference, Tourism Region meetings and workshops;
• Created a catalog of, and maintain a current working knowledge of, all Turkana County assets;
• Developed and maintained partnerships with county and city agencies, parks and recreation, the local business community and civic organizations, as well as surrounding communities and tourism agencies;
• Design and create tourism marketing materials including written content and photography, such as our visitor’s brochure, Covered Bridge Festival flyer, Annual Events postcard, Holiday Events postcard, and Turkana County Visitor’s Guide;
• Promote and support local attractions and community events;
• Gather data and prepare analysis on our target markets and results from our marketing efforts;
• Participate in joint planning sessions that enhance tourism and foster economic development;
• Attend meetings, seminars, conventions, and workshops related to tourism, marketing, economic development, and best practices;
• Coordinate special events (such as Tobong Lore Cultural Event);
• Ensure management and supervision of staff;
•  Perform any other duty as required.

Requirements for Appointment:

• Be a Kenyan Citizen;
• Holds a Bachelor’s degree in any of the following; Tourism Management, Business Administration or Human Resource Management, Environmental Resources Conservation or Marketing or a related Bachelor’s degree from a recognized institution;
• A Master’s degree in any of the respective fields from a recognized institution will be an
• added advantage;
• Have relevant working experience of not less than 5 years in the relevant sector;
• Attended Senior Management Course lasting not less than 6 weeks from Kenya School of Government or any other recognized institution;
• Certificate in Computer Applications from a recognized institution;
• Have good leadership and communication skills;
• Have knowledge of Environment, Tourism and Wildlife related legislations and other statutes;
• Demonstrate a high degree of professional and technical competence;
• Be a person of integrity and in compliance with requirements of Chapter Six of the Constitution of Kenya