Enrolment Manager – Marketing at KCA University

Job Description

The job holder will be responsible for development and implementation of student recruitment and retention strategies and programmes.

Primary Responsibilities

• Develop and implement recruitment and marketing strategies for the University.
• Develop a recruitment and marketing policy.
• Develop and execute annual enrolment management plans.
• To promote effective communication and superior customer service to students.
• Manage outreach activities, front office, call center and media activities.
• Develop and monitor budgets for enrolment activities.
• Manage the design and development of all branded material.
• Champion social media marketing and ensure KCA-U brand remains visible.
• Provide market information through market research on a continuous basis.
• Supervise and train Enrolment coordinators and ensure professional customer care standards in the University.
• Liaise with the strategic communication department in the execution of marketing & communication plans.
• Market the University to prospective students and parents and others in the general public.
• Prepare, manage and safeguard the use of marketing resources for the campus.
• Liaise with internal customers, government agencies, tertiary and corporate institutions to enhance enrollment for KCA University programmes.
• Liaise with Quality Assurance to monitor the provision of quality customer care services.

Qualifications

• A Bachelors degree in Marketing.
• Master’s degree – Preferably a Masters of Business Administration.
• Proven track record of consistent, high marketing performance
• 7 to 8 years work experience with at least 5 years at supervisory level
• Excellent interpersonal and communication skills – both verbal, written and collaborative management style;
• Demonstrated record of managing a marketing portfolio;
• Knowledge of student services and operations.
• Demonstrated leadership skills.
• Proficiency with office technology