Event Marketing Executive at Home Universal

Key Responsibilities:

Sourcing Exhibitors and Sponsors:

• Identify, target, and secure new exhibitors and sponsors by developing and executing innovative outreach strategies.
• Build and maintain relationships with potential and existing exhibitors and sponsors to ensure their participation.
• Research and evaluate market trends and competitor activities to identify new business opportunities.
• Develop compelling sponsorship packages and exhibitor offerings that align with the Kenya Homes Expo's value proposition.
• Create customized proposals and presentations to pitch the expo to potential exhibitors and sponsors.

Marketing and Promotion:

• Develop and implement marketing campaigns to promote the event to potential exhibitors, sponsors, and attendees across various channels (social media, email marketing, partnerships, etc.).
• Collaborate with the PR team to create engaging content for press releases, newsletters, blogs, and social media to highlight the benefits of exhibiting and sponsoring.
• Coordinate with the creative team to produce marketing materials (flyers, brochures, videos) that showcase the event's unique selling points.
• Analyze marketing performance data and adjust strategies to achieve maximum reach and engagement.

Relationship Management:

• Serve as the primary point of contact for exhibitors and sponsors, ensuring a high level of customer satisfaction and addressing inquiries promptly.
• Organize and facilitate exhibitor and sponsor briefings, meetings, and workshops to provide updates on event planning and promotional opportunities.
• Maintain a database of potential and current exhibitors and sponsors, including their participation history and preferences.

Event Planning and Coordination:

• Work closely with the event management team to ensure that exhibitor and sponsor requirements are met in all event logistics (booth placement, branding, promotional opportunities).
• Assist in planning and executing pre-event, on-site, and post-event activities to maximize exhibitor and sponsor engagement.
• Coordinate with vendors, suppliers, and contractors to manage event setups, breakdowns, and on-site activities.

Reporting and Analysis:

• Track and report on key performance indicators (KPIs) related to exhibitor and sponsor acquisition, retention, and satisfaction.
• Analyze feedback and market data to refine strategies for future events.
• Prepare post-event reports that detail successes, challenges, and areas for improvement.

Experience and Expertise:

• Minimum of 3-5 years of experience in event marketing, sales, sponsorship acquisition, or business development, preferably in the real estate, construction, or home improvement industries.
• Proven track record of successfully sourcing exhibitors and sponsors for large-scale events or expos.
• Experience in developing and executing marketing campaigns across various platforms, including digital and traditional media.
• Strong understanding of the real estate market, industry trends, and key players in the region.
• Familiarity with CRM tools and marketing software (e.g., Salesforce, HubSpot, Mailchimp) is an advantage.

Education:

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Professional certifications in event management, digital marketing, or sales (e.g., Certified Meeting Professional (CMP), Google Analytics, or HubSpot Inbound Marketing) are a plus.

Skills and Capabilities:

• Strong Networking Skills: Ability to build and maintain relationships with key stakeholders, including exhibitors, sponsors, partners, and vendors.
• Sales and Negotiation: Excellent sales and negotiation skills with the ability to close deals and achieve revenue targets.
• Marketing Proficiency: Proficiency in creating and implementing marketing strategies to promote events and secure participation.
• Communication and Presentation: Strong written and verbal communication skills, including the ability to craft compelling proposals and presentations.
• Project Management: Strong organizational and project management skills with the ability to manage multiple tasks simultaneously and meet deadlines.
• Analytical Thinking: Ability to analyze market data, feedback, and event performance to optimize strategies.
• Creative Problem-Solving: Creative and strategic thinker who can develop innovative solutions to attract exhibitors and sponsors.
• Attention to Detail: Strong attention to detail to ensure all aspects of the event and marketing campaigns are executed flawlessly.
• Customer Service Orientation: A passion for delivering exceptional customer service to exhibitors, sponsors, and partners.

Training and Development:

• On-the-job training in the use of CRM tools, event management software, and digital marketing platforms.
• Regular workshops and training sessions on sales techniques, sponsorship acquisition, and industry best practices.
• Opportunities to attend industry conferences and trade shows to stay up-to-date on the latest trends and networking opportunities.

Overall Capabilities:

• A dynamic and results-oriented professional who can drive exhibitor and sponsor acquisition for the Kenya Homes Expo.
• A self-starter with a strong entrepreneurial spirit and the ability to work independently as well as part of a team.
• Demonstrated ability to think creatively and strategically to achieve business goals and grow the expo’s footprint.
• An adaptable and flexible mindset to thrive in a fast-paced, deadline-driven environment.