Expos Assistant (Reliever) at Kenya Association of Manufacturers

Job Purpose:

To support KAM consulting unit to organize and manage KAM Expos and market development events which include mobilizing exhibitors, participants and sponsors of the KAM Expos/Trade Fairs with expected outcomes as follows:-

Key Objectives

• Ensure an average target number of visitors attend the events.
• Ensure targeted number of exhibitors display their products or services during the expos/Trade Fairs;
• Support revenue generation through sale of booths and mobilization of sponsors

Duties & Responsibilities

• Promote locally manufactured goods in Kenya and the Africa region to all relevant stakeholders;
• Conduct and coordinate mini expos in Kenya and the Africa region
• Sell exhibition booths to KAM members to showcase their products;
• Recruit exhibition sponsors in cash or in kind to fund expo activities;
• Liaise with communications team and develop and execute an event publicity/media engagement strategy;
• Liaise with various suppliers to drive experiential marketing at the events for maximum stakeholder engagement e.g. launches, fashion shows, entertainment, etc.;
• Organize B2B matchmaking opportunities to enhance linkages for KAM members;
• Liaise with BMOs and chambers of commerce to increase participation in Expos/Trade Fairs
• Debt management for the Expo attendants to ensure all obligations are met;
• Perform any other duties as may be assigned by the Chief Executive

Requirements and Personal Attributes:

• A degree in either of the following; Marketing or Business Development or any other relevant degree,
• Advanced training or experience in Sales or Marketing fields an added advantage
• At least 3 years relevant work experience in a comparable work environment.
• Effective organizational skills, team player, keen attentive to detail and ability to multitask.
• Good knowledge of the manufacturing industry.
• Excellent relationship management and networking skills
• Excellent Marketing and presentation skills
• Excellent verbal and written communication skills
• Knowledgeable of the industrial sector in Kenya.