Field Sales Representative at Diageo

Job Description :

Are you ambitious, curios and passionate? Are you willing to do what it takes to succeed and exceed expectations?

This is the kind person we are looking to hire in order to drive the purpose of the role; to contribute to the performance of the Sales & Distribution organization by implementing and executing a Territory Sales & Distribution plan that meets brand, volume, merchandising and promotion objectives for each outlet in order to achieve the overall area or channel trade marketing objectives. The FSR’s will cover the retail outlets on the basis of a pre-assigned route/plan.

Market Complexity

The trading environment of the FMCG category is changing from a pure commodity approach to brand and image building. Key Accounts are slowly emerging, which will result in specialization and concentration of decision power. To gain competitive advantage, enhance brand volume and profit performance, the trade marketing and distribution functions need to successfully implement EABL’s  trade marketing and distribution standards.

Scope:

The role of the Field Sales Representative is to manage his/her territory in order to achieve the brand, availability and merchandising and promotion objectives of the area plan.

The FSR’s will cover the retail outlets on the basis of a pre-assigned route/plan.

Key Accountabilities:

HoReCa account management which includes:

• Working with Hotels, restaurants and Cafeteria bars to drive sales of Diageo's premium and reserve brands
• Account activation planning and execution
• Responsible for distributor reserve brands targets achievement
• Scoping and activation of new businesses

Knowledge Required:

• Product and market
• Supply chain and trade marketing principles
• Legislation and regulations on alcohol
• Marketing standards

Qualifications and Experience Required:

• Educated to a graduate level
• Worked as a distribution / sales representative for a period of 2 years.