Growth Manager, Loop Credit at NCBA Group

Job Purpose Statement

Loop is the flagship product that anchors the LOOP DFS strategy. Loop is anchored on platform strategy that could scale throughout Africa and be a mobile-based payment and financial services platform connecting consumers and merchants. The platform offers a variety of services, such as mobile money transfers, bill payments, P2P lending, and digital wallets for merchants to receive payments. The platform leverages the growing use of mobile phones and the increasing demand for financial services in Africa to attract and retain customers.

To further scale the platform, LOOP DFS will collaborate with established financial institutions, mobile network operators, and other relevant companies to offer a comprehensive suite of financial service.

The Retention Manager lives at the intersection of product monetization, marketing and development. The role holder is responsible for the execution of acquisition and growth strategies that achieve consistent revenue growth and customer loyalty. This role will mainly focus on LOOP merchant products.

They partner with the relevant internal stakeholders to understand customer behavior and thus achieve Retention focused cross-selling models, revenue management plans, customer information management tools, loyalty and rewards programs as well as Customer Value Proposition (CVP) enhancements.

The role holder is responsible for revenue growth and retention. They must implement a framework for prioritizing Retention specific initiatives. They will lead a team of Retention officers responsible for executing and scaling customer activation and retention campaigns across the customer journey. The main objective will be to increase monthly recurring revenue, optimize customer lifetime value, reduce net dollar churn, and increase net expansion revenue.

Ideal Job Specifications

Academia and Professional Certifications:

• University degree Upper Second or Equivalent
• Relevant professional qualification in Marketing would be an advantage.

Experience:

• 8 years’ work experience in a financial services environment handling Marketing, PR or Business Development responsibilities. Prior experience in the development of Retention programs would be preferred.