Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.
Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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Drive marketing direction by planning, executing and monitoring marketing initiatives and campaigns in order to increase both user growth and transaction volume growth for the business lines.
Define the strategy and direction for Binance to grow.
Drive the implementation and execution of marketing strategies and tactics to achieve key results.
Develop and manage strategic partnerships.
Work cross-team to maintain a community-focused direction and find growth opportunities (product, CS, etc).
Requirements:
Knowledge and interest in the world of cryptocurrency is a must.
8+ years of marketing and growth experience in technology, financial services or fintech companies, of which 4+ was focused on a leadership or management role in a marketing/growth function.
Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversations, and revenue generation.
Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes.
Strong project management capability and detail orientation.
Experience growing passionate user or developer communities in order to catalyze market adoption of technologies.
Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles.
A collaborative approach to working with stakeholders with a variety of reasoned views and expectations.
Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures.
Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
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