Head of Growth Marketing at Apollo Agriculture

About the Role:

We are seeking a Head of Growth Marketing to help us reach millions of small scale farmers across Africa! As the first senior leadership role within marketing, you will set overall growth strategy, whilst providing leadership and management to the marketing team. You will provide overall analytical frameworks to evaluate the performance of our marketing efforts. This is a fantastic opportunity to take a strategic role in a fast-growing start up and truly innovate as a marketing leader.

• You’ll be responsible for planning and building a scalable and repeatable model for demand generation building Apollo's growth engine from the ground up
• You’ll continually test and innovate to identify new growth opportunities and scale winning strategies
• Continuously develop creative experiments to drive customer acquisition, customer engagement and retention.
• Monitor and measure performance and incorporate effective approaches into Apollo’s marketing playbook.
• Design and improve processes to gather qualitative and quantitative research to best understand Apollo’s customers.
• Deeply understand and interface with Apollo’s customer base to design a marketing approach that resonates with Apollo's target audience - rural smallholder farmers.
• Build and manage a growth team, overseeing field, brand , engagement & communications functions.
• Work closely with the Sales team to ensure Marketing strategies are informed by and attuned to customer acquisition goals and enable achievement of sales targets.

You should join us if:

• You have a robust growth marketing background from within a B2C Technology environment or a demand generation background, with experience targeting small/micro businesses
• Are excited to spend significant amounts of time with Apollo’s customers across Kenya to develop a deep understanding of the best ways to reach and communicate with them.
• If rural marketing is new to you, you are passionate about rural markets and are excited to apply your experience to a new challenge
• You are excited to apply your skills to a context that demands innovation and out-of-the-box thinking, since Apollo’s customers generally do not have internet access or use smartphones.
• You have experience creating creative multi-touch campaigns and you love experimenting with new channels and tactics.
• You have a strong track record of hitting/exceeding quarterly goals
• You have a start up mentality with a bias to action
• You are excited by the prospect of being able to flex growth and demand generation to a whole new set of channels
• You are extremely analytical, have great financial acumen, and are able to crunch the numbers
• You are able to digest data and are committed to data-driven decision-making.
• You are a natural leader, with significant leadership and people management experience. You have hired, led, and mentored a world-class marketing team

We:

• Are a collaborative team of smart and ambitious people who are dedicated to serving our customers
• Make magic happen to solve hard problems and always come with solutions when challenges arise
• Are comfortable taking risks that can result in radical scale, and understand that failures are opportunities to learn and improve
• Are considerate listeners and take the time to deeply understand and seek out ideas from the people around us, even when we disagree
• Offer a dynamic environment that fosters talent, collaboration and growth
• Take pride in our work and share the responsibility to see it through from conception to deployment
• Back up our talk with a competitive compensation and benefits package including equity
• Value autonomy, honesty, transparency, and respect
• Are excited to hear from you!