Head of Modern Trade at Janta Kenya

Key Responsibilities

•  Prepare the Modern Trade sales strategy & growth plans in line with business strategy
•  Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.
•  Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.
•  Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.
•  Category management and Promotion planning.
•  Driving operational efficiency for modern trade channel.
•  Monitoring performance and taking corrective actions
•  Responsible for achieving planned sales by channel and customer
•  Achieving consistent growth by managing various internal and external stakeholders
•  Work within allocated promotional cost and ensure effective spending in driving sales and brand building.
•  Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
•  Negotiate favorable annual trading and logistic contract with chain
•  Provide trade information, competitor’s activities and market intelligent to company
•  Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.
•  Resolve customer’s trade issues, complaints and operational matters.
•  Manage a large workforce across the Modern Trade channel
•  Manage and review outstation outlets through frequent market visit and liaising with local Sales Management
•  Work closely with Key Account Managers in achieving company’s objective and vision.

Skill & Experience

• Master’s / Bachelor’s degree / Diploma in Marketing Management, Business Management, or any related field.
• 7  10 years’ experience in Commercial roles, ideally within FMCG Industry
• Experience in On  Trade Channel is Mandatory.
• Must possess a Proven track record in driving sales capabilities across key areas such as Category Management, Revenue Growth Management and solid understanding of Modern Trade.
• Commercial Experience in Kenyan market is a Must.