Head of Sales (EdTech/ Saas) at Frank Management Consult Ltd

Job Description

Client is a fast-growing EdTech startup revolutionizing education in Kenya. We provide cutting edge digital learning solutions, enabling students to develop essential skills through engaging and accessible technology. The Head of Sales (EdTech/ Saas) will lead revenue growth and sales strategy. S/He will be responsible for building and scaling a high-performing sales team, driving customer acquisition, and establishing strategic partnerships.

Roles & Responsibilities

• Develop and execute a scalable sales strategy to drive exponential revenue growth.
• Lead, coach, and maintain your sales team for the Institutional Sales market, & process, including onboarding and integration.
• Build, lead, and mentor a high-performing sales team, ensuring execution excellence.
• Identify and close key partnerships with schools, educational institutions, and government bodies.
• Implement data-driven sales processes, optimize funnel conversion, and reduce sales cycle time.
• Collaborate with marketing, product, and customer success teams to align sales efforts.
• Utilize a lean, iterative approach to refine go-to-market strategies.
• Work closely with the CEO and leadership team to set and achieve ambitious revenue goals.
• Create and implement strategic sales action plans for the dedicated region, including preparing and compiling data for monthly reports, annual goals, forecasts, and other required reports.
• Contribute to market research, including identifying market potential and finding opportunities for growth.
• Collaborate with the technical support department and product specialists to address customer requirements effectively.
• Represent the company at exhibitions/meetings abroad, showcasing products and solutions.

Minimum Requirements

• Bechelor's degree/ Masters degree in relevant field
• 7years experience in sales leadership, with at least 3 years  in EdTech, SaaS, or B2B/B2G industries.
•  Strong traction in past roles, such as:
  • Led a team of X+ sales reps, achieving $Y million in revenue.
  • Scaled ARR from $X to $Y in Z years.
  • Successfully penetrated the Kenyan/other African markets with a new product.
• Experience in startup environments, preferably as a founding team member or in a fast scaling business.
• Ability to iterate quickly, execute efficiently, and adapt to a fast-changing business environment.
• Hands-on experience with CRM tools, sales automation, and data-driven decision making.
• Deep understanding of sales methodologies, enterprise sales, and customer success models.
• Excellent negotiation and communication skills.