HORECA Manager at The Coca-Cola Company

Key Purpose Statement

Territory management to provide market driven differentiated service that builds sustainable competitiveness within clearly identified channels. The role delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation

Key Duties & Responsibilities    

• Implement strategies and tactical plans for HORECAs to ensure sustained business growth.
• Collaborate with marketing and regional Teams to execute key programs and initiatives to achieve set targets.
• Recruit and serve HORECA outlets to deliver premium strategy through growing relevant portfolio across the region.
• Establish and manage winning trading relationships with the key decision makers in the outlets covered and Key distributors across the region.
• Champion Order generation within the HORECA outlets
• Trade Execution management though SFA tool to analyse the market demand and use this information to drive performance in set KPIs – calls adherence, strike rate targets, outlet expansion, sales volume, profit and RED.
• Market share protection and growth
• Build Capability through coaching & learning to accelerate performance.

Skills, Experience & Education    
Qualifications

•  Bachelor’s degree preferably in Sales and Marketing

 Experience

• Minimum 5 years’ experience in an FMCG environment
• Strong experience in Marketing and Customer service with good networking skills
• Excellent interpersonal, verbal & written communication skills.