Hotel Sales & Marketing Manager - Nakuru at Brites Management

Duties and Responsibilities

• Develop and implement comprehensive marketing plans and campaigns to enhance brand visibility and attract new customers.
• Collaborate with the marketing team to create engaging promotional materials, digital content, and advertising campaigns.
• Utilize digital marketing channels, including social media, email marketing, and online travel agencies, to reach target audiences and drive bookings.
• Coordinate and participate in marketing events, trade shows, and industry conferences to showcase hotel offerings and services.
• Monitor and analyze marketing performance metrics, track ROI, and optimize campaigns to maximize effectiveness.
• Stay updated on industry trends, competitor activity, and customer preferences to identify opportunities for innovation and differentiation
• Collaborate with other departments, including operations, finance, and revenue management, to ensure alignment and integration of sales and marketing efforts.
• Liaise with external partners, such as event planners, tour operators, and local businesses, to maximize revenue-generating opportunities and enhance guest experiences.
• Represent the hotel at industry events, networking functions, and community engagements to build brand awareness and enhance reputation..

Key Requirements Skills, experience and qualification

• Bachelor's degree in Hospitality Management, Marketing, Business Administration, or related field;
• 5 years experience in Hotel Sales and Marketing
• Proven experience in hotel sales and marketing management, with a track record of achieving revenue targets and driving business growth.
• Strong leadership skills, with the ability to motivate and inspire sales teams to deliver results.
• Excellent communication, negotiation, and presentation skills, with the ability to build rapport and influence stakeholders at all levels.
• Strategic thinker with analytical mindset, able to analyze data, identify trends, and make data-driven decisions.
• Creative thinker with a passion for hospitality and customer service excellence.
• Proficiency in Microsoft Office Suite and CRM software; knowledge of hotel reservation systems and digital marketing tools preferred.
• The job holder will be mandated to research, develop market opportunities and implement new sales plan as well as promote the hotel  brand.