Hotel Sales & Marketing Manager at Safari Beach Hotel

Alliance Group is seeking to recruit a proactive and results oriented Hotel Sales and Marketing Manager to oversee revenue growth for 2 of its Hotels- Safari Beach Hotel-Diani, and Naro Moru River Lodge- Nyeri.

Position Summary

• The Hotel Sales and Marketing Manager leads the strategic initiative to improve hotel occupancy, maximize revenues and improve brand awareness to the public.

Primary Duties & Responsibilities

Strategic Planning

• Develop and implement a S&M strategy that aligns to the Organizations goals.
• Develop plans for revenue maximization from all operational outlets.
• Conduct market intelligence to identify trends, target audience and market competitors. 
• Works closely with the front office and reservation teams to optimize pricing strategies and occupancy rates.

Customer Management

• Develop strategies to enhance customer engagement and loyalty.
• Implement customer feedback mechanisms to continuously improve products and services.

Event Management

• Leverage events to build brand awareness and engage with target audiences.
• Plan and execute marketing events, fam visits, trade shows/ partnerships and sponsorships.

Public Relations

• Oversee the PR activities to enhance the Hotels public image.
• Manage relationships with media outlets and key industry players.
• Serve as the brand ambassador of the hotels and represent them at expos, trade shows, workshops, networking events.

Brand Management

• Oversee development of the brand identity and ensure consistency across all marketing collateral and campaigns.
• Implement strategies to improve brand visibility and recognition.

Marketing Campaigns Development

• Lead the development and execution of marketing promotions across various media.
• Collaboratively work with the hotel operations teams to ensure cohesive campaigns.
• Analyze sales data from advertising and marketing campaigns.
• Provide feedback reports to the Board on sales insights and recommendations for optimization.

Lead Sales & Marketing team

• Recruit and train the Sale &Marketing team.
• Provide leadership, mentorship and guidance to the team.
• Monitor their performance.
• Chair sales meetings to communicate work plans, upcoming activities, review client feedback and address operational challenges.

Budget Management

• Develop and implement the annual sales & marketing budget.
• Manage financial resources to achieve maximum return on investment.
• Conduct regular budget reviews and adjustments in line with campaign performance and business priorities.
• Design sales revenue targets.

Website Management & Digital Marketing

• Drive digital marketing initiatives including SEO, SEM, social media, email marketing and content marketing.
• Manage the properties websites ensuring optimal user experience and regular content updates.

 Qualifications and Prerequisites

• A Bachelor’s degree in Business Administration or Marketing from a recognized university.
• At least 5 years work experience as a Sales and Marketing Manager in the hotel industry.
• Strong Leadership and team management skills 
• Must have excellent relationship account management skills.
• Must have strong organizational, time management, negotiation, communication skills.
• Proficiency in digital marketing tools and techniques.
• Knowledge in business development and revenue management.
• Strong analytical and problem solving skills.
• Ability to work under pressure and meet tight deadlines.