Liability Products Officer at HF Group

Principle Accountabilities

Financial

• Manage and grow the non-funded income line and minimize revenue leakage from lending solutions.
• Digitize processes to minimize costs  
• Maximize net interest income from the portfolio.

Strategic Product Planning and Management

Product Development & Management:

• Develop and manage a suite of liability products, ensuring they meet the needs of the bank’s target customer segments.
• Conduct regular market research to identify emerging trends, customer preferences, and competitor offerings to inform product enhancements and new product development.
• Work closely with other departments (e.g., marketing, operations, compliance) to design and implement new products, ensuring timely rollouts.
• Monitor product performance, track KPIs, and recommend product adjustments to optimize revenue, customer acquisition, and retention.

Product Strategy & Planning:

• Develop short- and long-term strategies for bank liability products, aligned with the bank’s business goals.
• Conduct financial analysis and forecasting to assess the impact of existing and new products on the bank’s profitability.
• Work with senior leadership to define product pricing strategies, fee structures, and promotional campaigns.

Customer Experience & Relationship Management:

• Collaborate with customer service teams to ensure that customers have a positive experience with the bank’s liability products.
• Handle escalated customer queries related to liability products, ensuring high customer satisfaction levels.
• Analyze customer feedback and industry trends to continually improve the design and features of liability products.

Internal business processes

• Conduct quarterly Branch and channel visits to ensure “best practice” is consistently delivered.
• Develop robust customer-centric processes that improve the turnaround time of service delivery
• Drive the system towards service quality standards in an efficient operation where risks are well controlled.
• Ensure that all liability products comply with relevant banking regulations and laws.
• Stay up to date with regulatory changes and incorporate necessary adjustments to product offerings.
• Work closely with risk and compliance teams to identify and mitigate risks associated with liability products

Customer Acquisition

• Collaborate with the sales and branch network teams to promote liability products and provide training on product features, benefits, and processes.
• Monitor the success of sales campaigns and initiatives for liability products, providing feedback and adjusting strategies as necessary.
• Help identify cross-selling and upselling opportunities to increase customer engagement and product adoption.
• Establish feedback Deposit products.
• Review and manage customer portfolio for growth

Key Competencies and Skills

Technical Competencies

• Problem analysis and solving
• Organizational and planning skills
• Judgment and decision-making skills
• Attention to detail
• Negotiating skills
• Creativity
• Writing skills

Behavioural Competencies

• Communication skills
• Goal-driven and results-oriented
• Customer orientation
• Presentation skills
• Interpersonal skills
• Proactive initiator

Minimum Qualifications, Knowledge and Experience

Academic:

• Bachelor’s Degree

Professional:

• Training in various Banking operations
• Training in Various product development and management

Desired work experience:

• 3 years of experience with at least 2 years’ in product development in a financial service environment.
• Metrics-driven: Strong analytical and synthesis skills, including the ability to absorb and process large amounts of data into actionable information.
• Knowledge of marketing principles and practices
• Knowledge of business and management principles and practices
• Project management skills
• Proficient in relevant software applications