Manager, Export Market Development & Promotion at Brand Kenya Board Corporation

GRADE KEPROBA 3

Job Specifications

The duties and responsibilities of the officer entail: -

• Facilitating the coordination of trade missions, organizing trade fairs and exhibitions to create awareness to target sectors;
• Facilitating buyer-seller meetings for business negotiations between Kenyan exporters and importers in foreign markets and evaluating the impact of trade promotion activities and follow-up;
• Oversee the development of the Annual National Export Market Development Programme;
• Developing briefing profiles for markets targeted for trade promotion events and briefing participants/exporters on how to participate effectively in trade promotion events;
• Identifying key competitor and consumer trends in the target markets and disseminating the information to potential and existing exporters;
• Researching on market entry and access requirements and the inherent opportunities;
• Identifying opportunities for product innovation, modification and enhancements in order to enable adaptation of Kenyan products to the target export markets;
• Preparing and monitoring effective implementation of trade promotion activities including trade fairs, trade missions, buyer – seller meets in liaison with the market co-ordinations and sector specialists;
• Gathering market intelligence to support the implementation of planned events;
• Participating in the Planning, preparation and implementation of trade promotion activities;
• Assisting in the identification of sector intervention activities in consultation with sector champions and other relevant stakeholders;
• Liaising with other divisions to identify and incorporate export ready products from producer groups into the Council’s trade promotion activities;
• Preparing monthly progress reports of on-going and planned activities;
• Providing information and business counseling to the business community;
• Participating in facilitating local exhibitions in liaison with relevant TSI’s such as KAM, KNCCI, Agricultural Society of Kenya etc.; and
• Compiling data to assist in managing the export development and promotion activities of assigned regions.
• Ensuring adherence to ISO &Risk Management in the Department

Person Specifications

For appointment to this position, a candidate must have: -

• Master’s Degree in Business Administration, Marketing, Commerce or equivalent
• Bachelor’s Degree in the field of Marketing, Commerce or its equivalent from a recognized University
• Minimum KCSE C+ (plus) or its equivalent
• At least ten (10) years’ progressive experience in Marketing/Branding three (3) of which must be at management level 
• Professional certification in Marketing or related field
• Membership to a professional body of marketing
• Fulfilling the requirements of Chapter 6 of the constitution; and,
• Attended a management course lasting not less than four (4) weeks.

Key Competencies

• Leadership skills and result oriented
• Ability to lead/influence a team
• Excellent written and communication skills
• People development management and
• Ability to quickly make decisions and good interpersonal skills