Market Research Analyst in Building Construction at Strabag International

Tasks

• Conduct qualitative and quantitative research to gather insights into market conditions, industry trends, and customer preferences.
• Prepare detailed reports and presentations for management, highlighting key findings and actionable insights.
• Analyze consumer demographics, preferences, and behaviors to help develop marketing strategies.
• Collaborate with internal teams such as marketing, product development, and sales to provide data-driven insights.
• Design and implement research methodologies.
• Keep up to date with market developments and competitor strategies.
• Conduct qualitative and quantitative research techniques and data interpretation.
• Defining the scope and viability of new projects.

Qualifications

• Bachelor’s degree in marketing, Business, Economics, or a related field.
• Minimum 4 years’ experience as a Market Research Analyst or in a similar analytical role.
• Strong knowledge of statistical tools and methodologies
• Experience in the construction Industry.Knowledge and Skills:
• Familiar with the Kenyan construction market
• Well versed with global trends in the construction industry.
• Willingness to support in other fields during establishment of Business.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in using data analysis tools (e.g., SPSS, Excel, Google Analytics, etc.).
• Strong organizational skills to handle multiple tasks within a fast-paced worksite environment.
• Fluent in English and Kiswahili (Spoken, Written)
• Effective analytical and problem-solving skills
• Ability to read schedules and scheduling cures/reports.
• Entrepreneurship attitude to be essential part of a Business Development
• Willingness for continuous learning, advancement of technical knowledge and transfer of expertise from STRABAG worldwide to STRABAG Kenya