Market Researcher at Ital Global

Job Requirements

• Bachelor’s degree in Marketing Research, Statistics, Math, or related field required.
• 1-2 years proven Market Research Analysis experience would be an added advantage.
• Ability to interpret large amounts of data and to multi-task.
• Strong communication and presentation skills.
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office.
• Search engines, web analytics and business research tools acumen.
• Familiarity with CRM programs.
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc).
• Working knowledge of data warehousing, modelling and mining.
• Strong analytical and critical thinking.

Job Responsibilities.

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.
• Understand business objectives and design surveys to discover prospective customers’ preferences.
• Compile and analyze statistical data using modern and traditional methods to collect it.
• Perform valid and reliable market research SWOT analysis.
• Interpret data, formulate reports and make recommendations.
• Use online market research and catalogue findings to databases.
• Provide competitive analysis on various companies’ market offerings, identify market. trends, pricing/business models, sales and methods of operation.
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
• Remain fully informed on market trends, other parties’ researches and implement best practices. 

1 Month Contract (Nairobi) Hospital