Marketing Agronomist Manager (Floriculture) at Summit Recruitment and Search

Key Requirements:

• Develop and implement marketing strategies to promote the flower farm products and high-yield fruits.
• Conduct market research and analysis to identify customer needs, preferences, and market trends.
• Plan and execute marketing campaigns, including digital marketing, traditional advertising, and promotions.
• Collaborate with the sales team to align marketing efforts with sales goals and objectives.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets.
• Build and maintain strong relationships with existing customers and develop strategies to attract new customers.
• Stay updated with industry trends and competitors’ activities to maintain a competitive edge.
• Handle budgeting and allocate resources appropriately to achieve marketing objectives.

Qualifications

• Relevant Bachelor’s degree preferably in Agri-Business.
• Must have a minimum of 5 years’ experience in agri-business, preferably in a flower farm or high-yield fruit sector.
• Proficient in both English and Kiswahili, with excellent verbal and written communication skills.
• Strong proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
• Proven track record of successful marketing strategies and achieving sales targets.
• Additional foreign language, export operations experience and SAP B1 module is an added advantage.

Deadline for applications: 20th August 2023