Marketing Assistant at Stratostaff

Job Description
To assist in the development, coordination, and execution of marketing initiatives and campaigns aimed at promoting CMTI and its affiliates, driving brand awareness, student acquisition, and client engagement.

​Marketing Campaign Support

• Collaborate with the Marketing Officer to implement marketing strategies for CMTI and its affiliate.
• Prepare and coordinate marketing materials for campaigns across digital, print, and on-ground channels.

Content Creation and Management

• Assist in creating engaging content for social media, email newsletters, and promotional materials.
• Schedule and monitor posts on social media platforms, ensuring timely responses to audience interactions.
• Support in developing content for student and client acquisition campaigns.

Student Acquisition

• Provide support to CM Training Institute by driving initiatives that will boost the number of students signing up to the institute.

Event Coordination

• Provide logistical support for events, workshops, and open days hosted by CMTI
• Assist in preparing materials, invitations, and follow-ups for event participants.

Market Research and Reporting

• Conduct research on industry trends, competitors, and customer insights to inform marketing strategies.
• Track and report on campaign performance metrics, including ROI and audience engagement.

Stakeholder Engagement

• Maintain strong relationships with internal and external stakeholders, including clients, students, partners, and suppliers.

Market Research, Reporting, and Website Analysis

• Track and report on campaign performance metrics, including ROI and audience engagement.
• Analyze website traffic and performance using tools such as Google Analytics to identify trends and opportunity for improvement.

​Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communication, or a related field is often preferred.
• Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator), Digital Marketing, Design skills, CRM and Marketing tools or similar tools is a plus.
• Familiarity with tools such as HubSpot, Zoho campaigns, Mailchimp,
• Basic understanding or certification in search engine optimization and search engine marketing is an advantage.
• Knowledge of managing platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok.
• Strong written and verbal communication skills in English are essential.
• Any prior experience as a marketing intern, assistant, or related role is advantageous.
• Evidence of past campaigns, designs, or contributions to projects is valuable.
• A keen interest in staying updated with marketing trends and tools.
• A flair for creativity and innovative problem-solving.