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Ignite Energy Access is Africa’s leading distributed renewable energy provider, delivering state-of-the-art solutions that enable reliable, affordable, and sustainable energy access to millions across the continent.
Job Purpose/Mission
The Marketing Coordinator will support the execution of marketing strategies that drive customer acquisition, product adoption, and brand visibility across Kenya. The role plays a key part in coordinating field marketing, last-mile activations, and digital engagement to support Ignite Energy Access’ mission of delivering affordable, reliable energy solutions.
Responsibilities :
Field Marketing & Last-Mile Activations
- Plan and coordinate on-ground marketing activations in rural and peri-urban markets
- Support the field teams with marketing materials and campaigns
- Ensure strong brand visibility at shops, market storms, and community events
- Work closely with regional teams to align campaigns with local market needs
Campaign Execution (Above & Below the Line)
- Assist in executing integrated campaigns (SMS, social media, activations)
- Coordinate campaign timelines, materials, and stakeholder inputs
- Monitor campaign performance and recommend improvements
Customer Engagement & PAYGo Journey Support
- Support initiatives that improve customer onboarding, education, and retention
- Work with Customer Experience teams to develop communication materials (SMS, call scripts, FAQs)
- Ensure clear and consistent messaging on product usage, payments, and benefits
Vendor & Budget Coordination
- Liaise with agencies, printers, media partners, and activation teams
- Track marketing spend and ensure cost-effective execution
- Support procurement processes for marketing materials and services
Content & Brand Management
- Develop and localize marketing content (posters, flyers, messaging, digital content)
- Ensure all materials are aligned to IEA brand guidelines
- Manage social media platforms and support content publishing
Trade Marketing & Sales Support
- Collaborate with Sales teams to drive sell-out campaigns and promotions
- Support launch of new products in the market
- Track availability and usage of POS materials across regions
Market Intelligence & Insights
- Gather insights from the field on customer behaviour, competitor activity, and product feedback
- Conduct basic market research to support decision-making
- Share insights with Marketing, Product, and Commercial teams
Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 2–4 years’ experience in marketing, preferably in FMCG, telecom, fintech, or off-grid energy
- Experience working in rural or last-mile markets is highly desirable
- Familiarity with PAYGo or financial inclusion models is an added advantage
Skills & Competencies
- Strong coordination and project management skills
- Excellent communication skills (English & Swahili; vernacular is a plus)
- Ability to work with field teams across multiple regions
- Creative problem-solving and adaptability
- Basic data analysis and reporting skills
- Strong stakeholder management
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