Marketing Division - Senior Manager, Brand Communications at KCB Bank Kenya

KEY RESPONSIBILITIES: 

• Develop and implement comprehensive brand communication strategies aligned with the organization's overall marketing and communications objectives.
• Collaborate with the Head of Brand Communication to ensure brand messaging consistency and alignment with the organization's brand guidelines.
• Conduct research and analysis to identify target audience demographics, preferences, and trends to inform effective brand communication strategies.
• Work closely with business segment leaders to understand their specific communication needs and develop tailored communication plans to support their objectives.
• Create and oversee the development of compelling and engaging content across various channels, including digital, print, social media, and events, to effectively communicate the organization's products and services.
• Drive the development and implementation of brand messaging frameworks and guidelines to ensure consistent and impactful communication across all touchpoints.
• Collaborate with internal stakeholders, such as marketing, product, and sales teams, to align brand communication efforts and maximize cross-functional collaboration.
• Monitor and analyze brand communication performance metrics, including brand awareness, sentiment, and engagement, and provide regular reports and insights to key stakeholders.
• Stay updated on industry trends, market developments, and competitors' communication strategies to identify opportunities and recommend adjustments to enhance the organization's brand positioning.
• Manage external agencies and vendors to ensure the successful execution of brand communication initiatives within budget and timelines.
• Identify, profile and manage risks associated with brand communications.

DAILY RESPONSIBILITIES: 

• Brand communications crafting
• Content reviews
• Stakeholder engagements

Academic & Professional 

Particulars/Detail/Specific Field or Qualification/Need Type4 
Education   

•  Bachelor’s Degree  Communications/ Public relations/Journalism/Commerce/Business Administration    RQ 
• Professional Qualifications Marketing/Public Relations/Journalism      AA     
• Master’s Degree Business Administration     AA      

Experience 

• Total Minimum No. of years of experience Required. 8

Detail/Minimum No of Years/Need Type5

• Brand & marketing communications    8    ES 
• Journalism/Advertising/Communications      5    ES 
• Multi-media/multi-channel management    5 ES
• Brand/Marketing Management   5 ES 
• Agency management    5    ES
• Media relations   5 ES
• Stakeholder management    5    ES
• People management    5    ES
• Market Research & Analytics    3    ES
• Employee engagement    3    ES
• Project management     3    ES