Marketing Lead – Nairobi, Kenya at Summit Recruitment and Search

Key Responsibilities

• Lead and execute a revenue-driven marketing strategy aligned to business growth objectives, customer acquisition targets, and pipeline generation goals.
• Design and scale Account-Based Marketing (ABM) programmes for strategic accounts, developing personalized campaigns that increase engagement, conversion, and customer lifetime value.
• Build and optimize demand generation initiatives across digital and offline channels, driving qualified leads, marketing-sourced pipeline, and revenue contribution.
• Leverage data, CRM platforms, and marketing technology to improve attribution, lead scoring, customer journey analytics, and overall marketing performance.
• Collaborate cross-functionally with Sales, Product, Customer Success, and RevOps teams to align go-to-market strategies, accelerate pipeline velocity, and improve customer outcomes.
• Lead and develop an in-house marketing team, ensuring the majority of marketing execution, content creation, campaign management, and performance optimization are delivered internally.

Key Qualifications

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role driving measurable revenue outcomes.
• Proven success in B2B marketing environments, particularly within technology, fintech, professional services, SaaS, insurance, or other complex solution-based industries.
• Demonstrated expertise in Account-Based Marketing (ABM), demand generation, lifecycle marketing, and revenue operations (RevOps).
• Strong analytical and commercial acumen, with hands-on experience using CRM systems, marketing automation platforms, attribution models, dashboards, and data-driven decision-making tools.
• Track record of building and managing high-performing in-house marketing teams, with a preference for candidates whose teams execute the majority of marketing activities internally rather than relying heavily on agencies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; professional certifications such as CIM, HubSpot, Google Analytics, RevOps, or equivalent will be highly regarded.

End Date: 30th July 2026