Marketing Manager at Jotun Middle East, India and Africa (MEIA)

Responsibilities:

• Initiate and implement campaigns, product launches, innovations, or similar based on market analysis, competitor monitoring, and customer insight within Kenya.
• Generate quality marketing deliverables (insight, business case, key selling arguments, and communication package).
• Develop and maintain local assortment and identify market needs, closely coordinate with different functions to increase market shares and profitability.
• Coordinate and assist in devising the Marketing strategies, plan, budget, etc., in order to achieve the company’s objectives and targets.
• Responsible for new product launches and implementations by working closely with local and regional marketing teams in order to drive the success of new innovations.
• Develop and implement proper pricing and product management strategies by analyzing market information and working closely with the Sales team in order to increase sales and market share in Kenya.
• Be able to match Jotun's product portfolio to our target customers, identify the gaps, and decide on corrective action or products needed, and matching these needs with correct innovations.
• Ensure the necessary marketing vehicles (products, systems, and marketing material) are in place on time.

WHAT WE ARE LOOKING FOR AND WHAT WE OFFER

Education and Experience Qualifications:

• Must have a bachelor’s degree in marketing/ commerce or any other related field. (MBA/ master's degree in marketing is preferred)
• 3 to 5 years' experience in a Marketing role. (Experience in FMCG sector is an added advantage)
• Demonstrated understanding and experience in consumer marketing and retail dynamics in Kenya.
• Strong business acumen to drive growth and profitability.
• CIM Membership is desired.
• Must currently be residing and legally authorized to work in Kenya.

Personal Qualities ideal for this position:

• Acts on own initiative, makes things happen and accepts responsibility for the results.
• Makes an impact; convinces and persuades others; promotes plans and ideas successfully.
• Executes plans with commitment and determination; achieves high quality results.
• Uses a methodical and systematic approach; plans ahead, defines clear priorities.
• Quickly understands and analyses complex issues and problems; comes up with sound and rational judgments.
• Communicates in a clear, precise, and structured way; speaks with authority and conviction; presents effectively.
• Capable of handling dynamic environments, resolving issues quickly, and adapting to changing priorities and business needs.