Marketing Manager at Marie Stopes

Key Responsibilities Measure

Leading an integrated team, this post has the following key responsibilities with related deliverables:

• Develop and implement marketing strategies to drive client footfall to MSK clinics and maternities, in collaboration the Channel Lead
• Proper MSK brand positioning, brand recognition and visibility across all service channels.
• Optimise and adapt global client feedback tools for MSK channels.
• Managing agency relationships 

Management of the “Marketing Mix” 

Activities Include:

• Design MSK Brand Manual aligned to global brand manual and adapt global campaign materials for the Kenyan context. The brand manual will include all materials, designs, logos and brand colours that communicate the brand of Marie Stopes Kenya
• Continuously update the brand manual with additional items as need be

Managing Agency Relationships

Activities include:

• Establish and sustain partnership with local media houses, creative hubs and other stakeholders to be partners in advocacy for our business
• Liaising with events coordinators and both national and local media houses to maximise visibility at conferences, launches, receptions and exhibitions, including compiling services and literature to display or demonstrate in such forums.
• Coordinating with media houses to secure participation of MSK in debates on both audio and visual platforms as well contribute in articles in print media on matters relating to sexual reproductive health.
• Sourcing and securing sponsorships (both financial and non-financial) for marketing initiatives from our partners to help promote MSK work.

Qualifications

• Bachelor’s degree in Marketing or related field
• Qualified chartered marketer, post-graduate qualification in marketing or additional professional qualification.
• Experience in healthcare public relations and marketing management is vital.

Skills

• At least 5 years’ relevant experience.
• Understanding of the issues surrounding provision of sexual and reproductive healthcare services and products.
• Understanding and working knowledge of the major policies/issues related to BCC and sales and marketing of pharmaceutical and sexual and reproductive health care services and products, at global and national level.
• Significant sales and distribution management experience, preferably gained in the pharmaceutical or sexual and reproductive healthcare industry.
• Demonstrated team management and leadership experience.
• Must have experience in working in/ with national programs.
• Track record in implementing strategies and tactics with high return on investment, achieving sales, financial and non-financial targets.
• Excellent interpersonal/communication skills – both oral and written
• Excellent Analytical and organizational skills
• Proven ability to interpret verbal, written and numerical data
• Proven ability to ‘sell’ ideas, concepts
• Negotiation skills
• Content design skills