Marketing Manager at Radisson Hotel Group

Key Responsibilities

Communications

• Develop and implement Regional PR, digital communication and social media plan to promote Radisson Blu Hotel & Residence Arboretum, Nairobi within the market, in cooperation with the Regional office.
• Promote Radisson Blu Hotel & Residence Arboretum, Nairobi and its executives through social media network, trade shows, interviews, press conferences, media dinners, photo calls and events.
• Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople
• Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to promote the hotel.
• Develop and maintain media and online journalists/bloggers lists for use on regional basis in liaison with the corporate PR agency.
• Write, edit and submit news releases to the media locally and regionally.

Marketing

• Design the annual marketing plan for Radisson Blu Hotel & Residence Arboretum, Nairobi that will act a guide for marketing operations throughout the year
• Ensure a coherent brand message and tone of voice
• Deliver creative, innovative and effective advertising, collateral, sales tools
• Develop online content for B2C activities
• Ensure effective database management in hotels
• Adaptation of corporate campaigns as directed by the regional office
• Development of district tactical marketing activities and campaigns
• Manage and develop strategic B2C partnership and sponsorship
• Monitor consumer data, ROI leisure campaigns, market research,
• Support the implementation of the Brand MICE offers (Experience and Smart)
• Manage and develop strategic B2B partnership and sponsorship

Social Media

• Manage the execution of the company’s social media strategy
• Online reputation management for the Radisson Blu Hotel & Residence Arboretum, Nairobi based on social media and review sites monitoring
• Create and execute frequent promotions on multiple social media channels
• Manage the hotel’s social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Instagram, Google+.