Marketing Manager at Samsung Electronics

PURPOSE OF JOB:

• To Assist in marketing activities and campaigns to grow Samsung Brand awareness and to drive sales;
• Implementation, execution and communication of brand marketing plans for assigned projects and customer segments;
• Execution of tactics to support marketing strategies;
• Provide Marketing support through regular communication and development of promotional materials as required
• Plan media, PR, IM and Digital Marketing in collaboration with brand teams as part of go to market strategy
• Plan all aspects with regards to new product launches, or sell-out initiatives with specific reference to specific products;
• Lead integrated consumer marketing plan, development and execution;
• Build launch plans, activities and channel strategies
• Propose brand activities and measurable objectives
• Manage segment marketing budgets and expenditures
• Work in partnership with all agencies on record to deliver against Samsung specific marketing campaigns

ROLES AND RESPONSIBILITIES

• This individual will be required to work with the Product Managers and Key Account Managers to ensure on-time and effective new product introduction / go-to-market.
• Plan and execute advertising campaigns and strategies for the business unit; to ensure the best gains in market share (or stated KPI / goal).
• Develop, implement, monitor systems and procedures necessary to smooth operation of the marketing functions
• Plan media, PR, IM and Digital Marketing in collaboration with brand teams as part of go to market strategy
• Plan all aspects with regards to new product launches, or sell-out initiatives with specific reference to specific products
• Compile briefing documentation against set Samsung objectives
• Tactical Marketing Planning
• Customer and Consumer analysis
• Budget optimization
• Agency liaison

CLIENTS / STAKEHOLDERS

Internal:

• Sales, Marketing Functions (PR, Brand, Digital, MI)
• Media Buying
• Marketing Finance
• Content & Services

External:

• Samsung Customers
• Retail / Trade Channels
• Agencies

QUALIFICATIONS AND EXPERIENCE

• Degree in Marketing /Or other related Fields
• Minimum 5 years in Marketing team management experience

REQUIRED SKILL & COMPENTENCIES

Technical:

• Marketing Knowledge
• Financial Acumen
• In Market Activation
• Computer Literate

Behavioral:

• Customer Focus
• Attention to Detail
• Teamwork
• Excellent communication skills