Marketing Merchandiser at Mini Group

Position Summary:

• Reporting to the Sales Manager/Team Leader, the Merchandiser will be responsible for ensuring effective product display, visibility, and stock management in retail outlets. The ideal candidate will work closely with the sales team and retail partners to promote product movement, implement visual merchandising standards, and support sales growth through in-store execution.

Key Duties/Responsibilities:

Merchandising Execution:

• Ensure products are correctly displayed, faced, and stocked according to company and retailer standards.
• Maintain clean, organised, and visually appealing shelves.

Product Promotion:

• Implement promotional activities and set up point-of-sale (POS) materials, signage, and other marketing displays.

Stock Monitoring:

• Monitor inventory levels, manage product rotation using FIFO principles, and report discrepancies or replenishment needs.

Retail Relationship Management:

• Build and maintain strong working relationships with store managers, category heads, and key stakeholders in assigned outlets.

Market Intelligence:

• Collect sales data, track product movement, and monitor competitor activities.
• Provide insights to support sales strategy and planning.

Store Visits:

• Conduct regular store visits to ensure merchandising compliance and gather real-time feedback.

Reporting:

• Submit timely reports on merchandising activities, stock performance, and retail trends.

Key Outputs/Deliverables/KPIs (including but not limited to):

• Accurate and appealing product displays
• Timely execution of in-store promotions
• Stock availability and FIFO compliance
• Strong relationships with retail partners
• Regular reporting on product performance and trends
• Reduction in stock-outs and improved shelf visibility

Academic and Professional Qualifications & Experience Required:

• KCSE certificate minimum; Diploma in Marketing, Sales, or a related field is an added advantage
• 1–2 years of experience in merchandising, preferably in FMCG or retail
• Familiarity with retail environments and POS merchandising practices